x

Case Studies

Reviving a Storied Asset Manager Brand

Janus Henderson Investors is a prominent global investment firm with nearly $200 billion in assets under management. After several years of operating under the radar, the firm turned to CSG to reestablish its reputation as a top-tier asset manager with a broad range of investment solutions.

There is exceptional subject matter expertise within Janus Henderson Investors ranging from fixed income and equity to alternative and multi-asset class strategies. CSG conducted a company-wide content and spokesperson audit that informed a comprehensive communications strategy to maximize the firm’s deep reserves of intellectual capital.

Investing and Politics PowerPlay

Financial advisors and their clients were paralyzed by uncertainty leading up to the Presidential election, which resulted in significant levels of investable assets being kept on the sidelines despite an advancing equity market. The CSG team an award-winning, multi-platform content campaign centered on Janus Henderson Investors’ ‘Proceed with Caution’ message to address investor concerns and ultimately shift investment behavior.

Janus Henderson Investors positioned itself as a national thought leader on the impact of politics on investments through a multi-platform content package including a video speakers bureau, a live and web-streamed roundtable event moderated by The Wall Street Journal, an infographic and a white paper.

Bill Gross Joins Janus Capital Group

The CSG team oversaw all elements of Bill Gross’ arrival to Janus Capital Group from controlling the news cycle from the outset and minimizing any negative coverage to securing cover profiles in publications such as InvestmentNews. In addition, the team has also handled the communications efforts for several other high profile company announcements and acquisitions.

Building Top Of Mind Brand Awareness

CSG orchestrated a unique CNBC Day at Janus Henderson Investors event where “Street Signs” and Brian Sullivan broadcasted live from Denver to interview several key employees, including CEO Dick Weil and multiple investment team members. The event, combined with the arrival of Bill Gross, relaunched Janus into the national spotlight.

CSG’s deep relationships with top-tier national business and trade media were activated on behalf of Janus Henderson Investors’ many subject matter experts, which support monthly media tours and consistent, ongoing favorable story placements.

“CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. This tight partnership has made a tangible difference for Janus.”  —  Robin Beery, Executive Vice President, U.S. Distribution, Janus Henderson Investors

Impact

  • Secure weekly media coverage in top-tier publications, including CNBC, Wall Street Journal, Barron’s, Financial Times, Bloomberg, Institutional Investor, and Pensions & Investments
  • Organized and promoted “Investing and Politics” roundtable moderated by Wall Street Journal; 120 VIP advisors attended and event was live-streamed to 1,500 advisors; more than 2,000 additional advisors viewed the replay; 2,000 white paper downloads and coverage in CNBC, USA Today, Bloomberg, Barron’s, Reuters, and Pensions & Investment
  • Managed all aspects of renowned bond expert Bill Gross’ arrival to Janus, as well as other high profile additions to the firm
"CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. This tight partnership has made a tangible difference for Janus."
-Robin Beery, Executive Vice President, U.S. Distribution, Janus Henderson Investors
SEE WHAT WE DID FOR THEM

Related Case Studies

Bitcoin Global Media Relations Campaign

Garnered earned media coverage causing the topic to trend nationally.

Read More
University of Nicosia
Launch of Finetics Studio

Branded content publishing platform launch.

Read More
The Bancorp
Taking Community Banking National

Influencer relations & grassroots marketing for new account openings.

Read More
Kasasa
View All >