Case Study
Saving Lives with Public Relations, Content Marketing and Thought Leadership
Research-based reports for health-care professionals and a comprehensive guide for journalists educated two groups of experts – and their audiences.
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Case Study
Banking Regulatory Index Drives Thought Leadership and Lead Generation for FinTech Company
An industry-first composite index uncovers a heavy regulatory burden, with results widely covered across national and trade media outlets.
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Case Study
PR and Content Marketing Generates New Leads and Clients for FinTech Payments Company
Data-driven research fuels a PowerPlay with in-depth content assets and increases website traffic by more than 100 percent.
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Case Study
PR Program Generates Widespread Brand Awareness Resulting in 60% Increase in AUM
Two decades of industry experience inform a content-driven platform that positions an asset manager as a top global thought leader.
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Case Study
Using Content Marketing to Launch a New Insurer as a Lifestyle Brand
A health insurance newcomer finds its audience through the pages of a vibrant lifestyle magazine strategically positioned and promoted.
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Case Study
Beer, Bikes and Ballyhoo: Public Relations as a Tool for Evangelism
Tapping into shared passions, a communications program celebrates the brand’s authentic worldview and transforms customers into evangelists.
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