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Case Study
Social Media and PR Services Drive California’s 529 College Savings Plan to $10B AUM
Financial services giant TIAA serves as the program manager to several state-run 529 college savings plans. One of these plans achieved record business success, boosted by CSG’s integrated campaigns for social media and public relations.
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Case Study
Public Relations for Higher Education Association Elevates Awareness and Relevance
CSG’s expertise in PR for higher education helped to define and expand the public profile of EDUCAUSE, the world’s leading non-profit association in higher education IT.
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Case Study
Social Media Strategy Increases Leads by 2,500% for Global Medical Device Brand
CSG expanded Cochlear’s reach and engagement by implementing an integrated social media content marketing strategy that propelled new fans and followers deeper into the sales funnel.
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Case Study
Content Marketing and Public Relations Inspire Mothers to Seek College Degrees
Address their biggest internal barriers to pursuing higher education — time, money, and confidence — and illuminate a path to achievement.
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Case Study
Building Affinity for a New Dairy-Free Dessert through PR and Social Media
Twenty micro-influencers coalesced around a new, highly engaged community of healthy eaters and wellness seekers and delivered millions of impressions in an exceptionally crowded market.
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Case Study
Building a Brighter Future via a National Toy Brand, the U.N. and Social Media Influencers
The beloved childhood icon supports U.N.’s Sustainable Development Goals and inspires the next generation of global citizens to create a better world for children and families everywhere.
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Case Study
Saving Lives with Public Relations, Content Marketing and Thought Leadership
Research-based reports for health-care professionals and a comprehensive guide for journalists educated two groups of experts – and their audiences.
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Case Study
Banking Regulatory Index Drives Thought Leadership and Lead Generation for FinTech Company
An industry-first composite index uncovers a heavy regulatory burden, with results widely covered across national and trade media outlets.
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Case Study
PR and Content Marketing Generates New Leads and Clients for FinTech Payments Company
Data-driven research fuels a PowerPlay with in-depth content assets and increases website traffic by more than 100 percent.
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