WELLNESS
More than a wellness PR and digital marketing agency.
Communications Strategy Group’s (CSG®) wellness team is a leader in strategic communications and marketing solutions.
Our work in this industry is both a pursuit of passion and an outgrowth of our expertise. From PR, brand communications and content marketing to social media, digital marketing and reputation management, we’re a wellness marketing agency with the insights and experience to make an impact within the robust and rapidly expanding health and wellness industry.
The days of our understanding of health as a purely medical state of being are long gone. Indeed, brands and consumers alike have recognized the growing need for a holistic approach that takes into account our overall wellness. It’s not just how we’re doing, but how we feel. Everything from our mental health to our nutrition, fitness and mind and body alignment can fall under the umbrella of states of being that impact how we feel and move through each day.
Brands and innovators now work every day to create new consumer products and solutions that help their customers say, “I feel good.”
But even the most incredible brands can experience hurdles rising above the swell of competition and getting their product into the hands of people that need it. That’s where health and wellness marketing companies come into play.
Expert teams can help exceptional clients navigate industry complexities and competition with sophisticated marketing, positioning and branding strategies that meet audiences where they are.
FAQs About Wellness Marketing
How do you market wellness services?
Effective wellness marketing requires a thoughtful combination of engaging content, a strong understanding of target audiences and savvy techniques to deploy messaging at the right time and through the right platform. Consider these nine steps that leading wellness marketing agencies leverage to achieve lofty wellness marketing goals:
Engage with the local community: Find ways to give back to your community and collaborate with others in the wellness industry. Participate in local health fairs or team up with a like-minded brand on an event to increase visibility and connect with the community.
Identify your target audience: The first step in every wellness pr strategy is to understand who your target audience is — who are you trying to inform, engage, convert and sell? Identify as many demographics, preferences and pain points as possible. How old are they? What are their greatest challenges? Where are they spending their time? How are they consuming media?
Build a strong online presence: Next, create an engaging website packed with informative content that is enhanced with search engine optimization to best reach your target audience.
Leverage social media marketing: Don’t overlook the power of social media. From reaching potential new customers and clients through social media marketing to better understanding your current customer base through strategic social media management, your wellness PR plan should include a variety of social media tactics.
Tap into content marketing: Create new and innovative ways to tell your brand’s story through engaging and unique content. From blogs and videos to webinars and infographics, content marketing accompanied by strategic search engine optimization is key to standing out in the wellness industry.
Stand out with email marketing: Every digital marketing agency knows the vast potential of email marketing. Nurture existing customers and brand champions and reach new audiences with a strategic email marketing strategy. Regular newsletters with tips, updates and personalized content are great ways to stay top of mind with audiences.
Collaborate with influencers: Boost your social media marketing strategy by harnessing the power of wellness influencers to promote a brand, product and/or message to a larger market. Opinion leaders with robust social following bases, influencers offer expertise or trustworthy information that can amplify your brand to your target audiences and build credibility in the wellness industry.
Consider free trials or workshops: Offer free or discounted sessions, trial periods or workshops to allow your target audience to experience what your brand offers.
Utilize client testimonials and customer reviews: Showcase positive feedback across marketing channels — social media, website, emails, blog posts and more — to boost trust and build brand affinity.
What is wellness marketing?
Wellness marketing is the strategy and tactics used to disseminate brand messaging, engage with target audiences, promote new technologies and products, inspire healthier lifestyle choices and cultivate brand loyalty and trust. Wellness public relations and marketing promote brands, products and services that target audiences’ physical, mental and emotional well-being.
What do wellness brands do?
The wellness industry is a saturated and competitive market that includes a wide range of brands striving to enhance people’s physical, mental and/or emotional well-being through products, services and other initiatives. From nutritional supplements and fitness equipment to personal care products and mental health support, wellness brands aim to empower their target audiences to lead healthier, happier and more balanced lives.
Clients Past & Present
We help companies across the wellness industry, including:
Our Wellness Services
What we know about your industry is only half the story. There’s also what we can do for your business. CSG is a full-service marketing and PR agency that offers industry expertise across every essential discipline:
Case Studies
Health and Fitness PR Strategy Secures Creative Denver Media Coverage
Building Affinity for a New Dairy-Free Dessert through PR and Social Media
Using Content Marketing to Make Life Changing Decisions Easier
Client Testimonials
What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible.
Brian K. Fawkes
Director, Corporate Communications, Holiday Retirement
We partnered with CSG this year as we launched our national event series. CSG secured numerous promotional opportunities with print, radio and TV media, but also created high caliber content that we used for promotion within our own network. CSG is responsive, open to feedback and works hard to ensure that we exceeded our goals.
Crystal Blaylock
Sr. Manager, Development, National Stroke Association
The specialized professionals at CSG have deep communications expertise and understand what activities and opportunities will have the greatest impact.
Ron Zwerin
Executive Vice President, Marketing, Brand & Communications, National MS Society
We Know Wellness
High quality marketing strategy for wellness brands requires a unique approach. Where most industries can count on special offers and incentives to create motivation, wellness marketing campaigns require brands to pull different levers. Wellness is extremely personal. Similar to health-based decisions, connecting with audiences requires authenticity, emotional intelligence, and often, multiple touchpoints. Wellness is rarely about a transaction, it’s often about making a lifestyle change or embracing a new challenge. Encouraging an audience to take such steps requires comprehensive, insightful strategies. To achieve this, many brands turn to a wellness marketing company, such as CSG. We use a unique combination of behavioral insights and research-informed tactics to move the needle for your company.
We are people first.
We’re not just wellness marketers. We’re wellness consumers. We’re inspired by the brands we work with and understand the complexity of deciding to reach out to a mental health expert, consulting a nutritionist, trying a new exercise regimen or otherwise making a change. We reflect on all of these wide ranging experiences when we develop campaigns and messages for our clients, because we know authenticity matters.
We embrace ethos.
Wellness is not just a people business. It’s also an emotional business. Our clients help their customers make tremendous strides in their lives and live well. Their stories are inspiring, transformational, and yes, emotional. Target audiences navigating a challenge or hoping to make a change need to see themselves reflected in the stories brands share, they need to hear that they are not just another sale, and they need to know that it’s true. Our team maps consumer experiences, behaviors and emotions to ensure every touchpoint rings true.
We apply behavior design.
Real talk: wellness marketing is just as complex as healthcare marketing. It requires a comprehensive, replicable approach that aligns your brand identity and mission with your audience’s goals and passions. CSG uses a behavior design-informed approach to marketing that taps into intrinsic motivation to engage audiences based on shared values and insights that spark action.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.
