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Solutions

Strategic communications is the delivery of high-value content experiences with influencers and customers tied to the achievement of business objectives. At CSG®, we focus on identifying influencers and stakeholders who can have a deep impact on your organization; establish an authentic voice among champions who can help spread your message; build and maintain channels of communication; and engage your prospective and existing clients, customers and strategic partners. We help you establish a clear path and approach to influencers and customers, exponentially driving sustainable and profitable long‐term growth.

Clients are looking for solutions, not tactics

  • Lead Generation
  • Sales Enablement
  • Reputation Management
  • Crisis Communication
  • Branding
  • Internal Communications
  • Thought Leadership
  • Customer Engagement/Experience
  • Product/Company Launch
  • Event/Conference Optimization

Our Solutions

STRATEGY

While there are always vast opportunities within organizations, the strategic challenge is to identify the initiatives that will most effectively impact your bottom line in the short - and long-term. We work to direct efforts and dollars toward the areas that will most benefit your business.

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STRATEGIC CREATIVITY

Our brand of creativity, which is infused into everything we do, is designed with a dual purpose in mind: to surprise, engage and delight while also advancing, and ultimately achieving, our clients’ goals and objectives. 

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CONTENT MARKETING

To be most meaningful, at the heart of content marketing must be a content value exchange: creating content that offers enough value that target audiences will exchange something for it, from their time and attention to contact information and engagement. 

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INFLUENCER RELATIONS

Effective influencer relations can have a measurable impact on the success of an organization. We help our clients gain a competitive advantage by building strong relationships with the entire ecosystem of influencers both online and off, thoughtfully engaging media, bloggers, analysts, associations, think tanks, thought leaders, policy makers, customers, employees, and more.

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DATA ANALYSIS

Strategic communications is metrics-driven. It all begins with an understanding of short-term and long-term objectives and translation of those specific goals into measurable impact—lead generation, sales, thought leadership and/or brand awareness. We take great care to align our activities to our clients’ business objectives. We set metrics early on and then continuously review and refine our efforts to make sure we deliver maximum value and results.

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"Our relationship with CSG is a true partnership. They’ve proven themselves to be consistently proactive, buttoned up and reliable – we know we can trust them to stay on top of everything."
-Lydia Hattrup VP of Marketing of Buzz Points
"The leadership and staff at CSG are incredibly savvy, creative and dependable partners. I wouldn't want to work with any other firm to launch a campaign or during a crisis. CSG helped us to strategically tailor and time our messages to influence key decision makers and shape public opinion."
-Julia Hutchins, former CEO, Colorado HealthOP
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"CSG’s Education Practice quickly becomes an extension of your team and consistently delivers outcomes that have real value and advance key organizational goals"
-Ron Zwerin, former Director of Marketing Communications at EDUCAUSE
"The CSG financial services team has a deep understanding of the financial planner community and professional. They’ve been a fantastic partner in helping us rethink our business model and content strategies."
-Ron Zwerin, CMO of Financial Planning Association
"CSG’s communications expertise is exceptional. However, what is truly impressive is what they bring to the table beyond PR, like strategic partnerships and business development acumen. CSG’s a true partner."
-Chris Antoline, Director of Campus Partnerships, GRIT Digital Health
"What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible."
-Brian K. Fawkes, Director, Corporate Communications, Holiday Retirement
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"I appreciate the flexibility and commitment to solutions at CSG.
PR plans and strategy change over time, so it’s important to have an agency that adjusts along with those changes to continue delivering results."
-Matt Kobussen, Media Relations Manager of Invesco PowerShares
"CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. This tight partnership has made a tangible difference for Janus."
-Robin Beery, Executive Vice President, U.S. Distribution, Janus Henderson Investors
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"Over the six years we’ve worked with CSG, they have been committed to our success and have deeply invested in understanding not only us as a company, but also what makes us unique."
-Gabe Krajicek, CEO of Kasasa
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"As a business owner, I have over 100 different partners that make my business function. But I don't have one single partnership that is as satisfying, consistent, and high-quality as the one with CSG. I am grateful every day that they make it so easy and constantly beneficial for me."
-Karen Hoskins, CEO & Owner of Montanya Distillers
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"We partnered with CSG this year as we launched our national event series. CSG secured numerous promotional opportunities with print, radio and TV media, but also created high caliber content that we used for promotion within our own network. CSG is responsive, open to feedback and works hard to ensure that we exceeded our goals."
-Crystal Blaylock, Sr. Manager, Development, National Stroke Association
"Doing excellent work that gets results isn’t enough for CSG. They’re smart, genuine people who also treat their client relationships with great care. I’m so fortunate to have them as a partner."
-Avery Waxman, Vice President of External Communications, North America, Navitas
"CSG has brought world-class clarity and focus to our communications efforts here at New Belgium Brewing over our 10+ year partnership. From new product launches to event support, B to B, and even crises communications – their team is always ready and more than able to execute at a truly professional level."
-Bryan Simpson, PR Director/Employee Owner, New Belgium Brewing
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"We engaged CSG to help us build our public relations strategy and capability. With their expertise, we grew our placements by more than 500% and built a strong media presence."
-Dave Clauson, Vice President & Marketing Communications of Security Benefit
"CSG’s expertise in the payments space was stellar; their professionalism was extraordinary, and their attitude was contagious. As a direct result of their contributions, our program exceeded expected outcomes on every measure.
I’d recommend CSG far and wide.
"
-Maria Antonelli, SVP, Director Corporate Communication, The Bancorp
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"We knew we were hiring a top PR firm, but CSG offers so much more. It is the McKinsey of communications firms. Their team helped us define and achieve our most audacious and important goals. Hiring CSG was one of the wisest business decisions I've ever made."
-Chad Troutwine, CEO, Veritas Prep

Case Studies

Small Health Insurer Makes a Big Splash

Influencer relations boosting brand recognition & awareness.

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Colorado HealthOP
Sustainable Craft Promotion

Authentic content marketing & influencer relations around craft.

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New Belgium Brewing
Taking Community Banking National

Influencer relations & grassroots marketing for new account openings.

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Kasasa
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