Strategic communications is the delivery of high-value content experiences with influencers and customers tied to the achievement of business objectives. At CSG®, we focus on identifying influencers and stakeholders who can have a deep impact on your organization; establish an authentic voice among champions who can help spread your message; build and maintain channels of communication; and engage your prospective and existing clients, customers and strategic partners. We help you establish a clear path and approach to influencers and customers, exponentially driving sustainable and profitable long‐term growth.
Clients are looking for solutions, not tactics
- Lead Generation
- Sales Enablement
- Reputation Management
- Crisis Communication
- Internal Communications
- Thought Leadership
- Customer Engagement/Experience
- Product/Company Launch
- Event/Conference Optimization
While there are always vast opportunities within organizations, the strategic challenge is to identify the initiatives that will most effectively impact your bottom line in the short - and long-term. We work to direct efforts and dollars toward the areas that will most benefit your business.
Our brand of creativity, which is infused into everything we do, is designed with a dual purpose in mind: to surprise, engage and delight while also advancing, and ultimately achieving, our clients’ goals and objectives.
To be most meaningful, at the heart of content marketing must be a content value exchange: creating content that offers enough value that target audiences will exchange something for it, from their time and attention to contact information and engagement.
Effective influencer relations can have a measurable impact on the success of an organization. We help our clients gain a competitive advantage by building strong relationships with the entire ecosystem of influencers both online and off, thoughtfully engaging media, bloggers, analysts, associations, think tanks, thought leaders, policy makers, customers, employees, and more.
Strategic communications is metrics-driven. It all begins with an understanding of short-term and long-term objectives and translation of those specific goals into measurable impact—lead generation, sales, thought leadership and/or brand awareness. We take great care to align our activities to our clients’ business objectives. We set metrics early on and then continuously review and refine our efforts to make sure we deliver maximum value and results.
PR plans and strategy change over time, so it’s important to have an agency that adjusts along with those changes to continue delivering results."
I’d recommend CSG far and wide. "