Activate Potential.

Engineering changes in human behavior is the pathway to activating opportunity. We inspire consumers to buy, to engage, to enjoy, to vote, to volunteer, to join, to act. These behaviors can be activated and measured by applying purpose-driven content at the right place, at the right time, with the right message. We do this at every stage of the consumer decision journey, from awareness and initial consideration, to active evaluation and closure, to post-purchase loyalty and evangelism.

Our formula is simple: establish a streamlined and unified approach to developing content experiences that spark interest, action and reaction. We apply modern intelligence to inform our creative ingenuity and deploy content experiences at precise points of engagement to incite intended behaviors. This approach is driven by a team of content firebrands: strategists, creators, distributors, promoters and analysts with a single-minded focus on furthering your goals.

Modern Intelligence

Our team of strategists pairs behavior design with a unique combination of persona and performance analytics to develop, deploy and refine purpose-driven content strategies. We examine and rationalize the interplay between the human motivation to act and the ease of doing so to spark desired actions and behaviors.

Our capabilities include:


  • Brand & Product Positioning
  • Behavior Design Workshops
  • Persona Development
  • Customer Decision Journey Mapping
  • Content Marketing Audit and Design


  • Campaign Optimization
  • Reputation/Crisis Managment
  • Editorial Direction
  • Sales Enablement
  • Internal Communications Optimization
  • Promotional Campaign Development

Insights & Analytics

  • Market & Customer Research
  • Existing Data Analysis
  • Performance
  • KPIs

Creative Ingenuity

A collective of exceptional storytellers, artists and makers, the Studio at CSG crafts content experiences that are designed and engineered with purpose. Our writers and designers draw upon deep industry experience, unbridled imagination and skillful ingenuity to captivate consumers’ extrinsic and intrinsic motivations and ignite action.

Our capabilities include:


  • Storytelling in all of its forms from creative to technical, and from social posts to long form


  • Print and digital design


  • Video and audio production


  • In-person, digital and interactive customer engagement

Convergent Media

Our Convergent Media team ensures your content is delivered to the right audience, through the right channels, at the right time. Combining earned, owned, paid and shared media, along with everything in between, we make sure that access to your content is frictionless. Whether you aim to increase your market share, boost brand awareness, drive leads and conversions, or enhance customer relationships, we find the best means to engage your audience and provoke behaviors defined by your goals.

Our capabilities include:


  • Media & Influencers
  • Bloggers
  • Speaking Opportunities
  • Awards & Recognition
  • Employee Engagement
  • Public Relations


  • Social Media Management
  • Word of Mouth


  • Publications
  • E-newsletters
  • Blogs
  • Websites
  • Emails


  • Online Advertising
  • Offline Advertising