Bigger Isn’t Always Better: Why Micro-Influencers Produce Better Results
If you spend any time scrolling through Instagram or have purchased a product as a result of your social media habit, chances are you’ve seen influencers (or micro-influencers) in action.
Emotion: The One Lens Every Campaign Needs
For marketers, emotion is central to our work. If stories are the way we connect with each other, emotions are the threads from which we weave those stories.