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9 Social Media Marketing Tools For Tracking KPIs and Metrics
How can you refine your social media strategy if you aren’t measuring the results? Stop shooting in the dark — check out this handy guide on the best social media marketing tools.
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Blog
What is Social Media Marketing and Why Does Your Company Need It?
Social media marketing can help you engage with your audience, increase your visibility, strengthen your brand reputation and drive lead generation. Here’s everything you need to know to get started.
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Blog
Using Data to Drive a Mobile-first Social Media Strategy
Consumer behaviors are changing and your social media marketing strategies need to change with them. Read more about these evolving trends.
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5 Trends Impacting Social Media Marketing Strategy in 2021
CSG’s chief innovation officer provides his take on what to expect from the social landscape this year.
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Social Media Strategy in 2020 and Beyond: The Importance of Paid vs. Organic
Explore organic and paid social media best practices and learn why paid budgets are an essential component of your social media strategy.
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Blog
Social Media Stats You Need to Know (Yes, Really.)
Social media is eternally shifting and changing, but it's always worth taking periodic stock of relevant trends and social media stats marketers can hang their hats on — here's our latest round-up of must know stats.
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