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Blog
5 Questions for IMM’s Fred Askham on Business Analytics and Reporting
We caught up with the director of analytics at IMM, Fred Ashkam, to get his expert insights on getting the most out of business intelligence.
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Blog
Q&A: Ben Seymour on Video Production During a Pandemic
Video production partner, Ben Seymour of Postmodern Company, shares his insights and expertise on video to answer the ever-present question this year: “I know I need video, but how am I supposed to produce it in a pandemic?”.
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How PR Expertise Should Drive Content Marketing Strategy
Why public relations professionals are uniquely well-suited to help brands develop and optimize content marketing strategy.
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Social Media Strategy in 2020 and Beyond: The Importance of Paid vs. Organic
Explore organic and paid social media best practices and learn why paid budgets are an essential component of your social media strategy.
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Blog
Brand Guides: The Unseen Force Behind Brand Communication Strategy
If the relentless quest for authenticity in marketing has taught us anything, it’s that brands need a story, a source of truth, an identity quite as much as people do. That’s where brand guides come in.
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Does Your Brand Communication Strategy Include Employees?
CSG’s Creative Studio shares the power of a well-crafted employee value proposition to attract and retain top-tier talent.
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Public Relations: Pitch Tips from a Reporter Turned PR Pro
Former journalist offers tips and advice for brands and PR professionals in search of valuable media coverage.
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Customer Journey: A Content Marketer’s Most Crucial Ingredient
At its core, content marketing is all about two things: connection and conversation.
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Blog
Clutch Honors CSG for Corporate and Crisis Communications
Our approach has proved particularly impactful in crisis and corporate communications as these opportunities challenge us to look past the reactive and toward authentic messages that resonate.
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