More than an education PR and digital marketing agency.
Communications Strategy Group (CSG®) is an education marketing agency and a leader in strategic communications and marketing solutions.
Ranging from PR, brand communications and content marketing to social media and reputation management for companies and organizations across the lifelong learning continuum.
By engaging CSG, organizations gain access to a cultivated team of strategists in communications and marketing for education companies with keen insights, established influencer relationships and the ability to surface meaningful opportunities throughout the education space — and execute on them.
CSG has worked with a diverse set of organizations, including schools, districts, state departments of education, universities and community colleges, education associations, foundations, advocacy organizations, and B2B and B2C education companies spanning the “K to gray” market.
Clients Past & Present
We help companies across the education industry, including:
Our Education Marketing Services
What we know about your industry is only half the story. There’s also what we can do for your business. CSG is a full-service marketing and PR agency that offers industry expertise across every essential discipline:
Our dedicated team doesn’t look at public relations from a single angle, but rather, considers the entire ecosystem of news and influencers — from reporters to associations — to craft education PR strategies that make an impact.
Every piece of content has a job — that’s the cornerstone of our approach to education content marketing. We believe in clear, dynamic work that communicates value and has the flexibility to be transformed and applied to multiple channels for maximum impact.
Our team uses a data-driven approach to create digital marketing strategies for education that are purpose built to inspire action. Informed by behavior design and refined with industry insight, our team builds digital work that meets audiences where they are.
Effective creative work communicates value and resonates with audiences in a way that serves them. Our creative services team understands that educators are busy and strives to deliver optimized work that supports and enriches educator experiences.
Most people never think about managing crisis communications until they have to — our dedicated education reputation management team imagines every angle, so our clients can focus on what they do best.
What do audiences think when they think about your brand? What do you want them to think? Our approach to education brand communications prioritizes research to identify white space and opportunities for differentiation that distinguishes.
Messaging clarity matters as much internally as it does externally. Our team of internal communications experts know how to reach teams of educators and innovators to create alignment and buy-in, and ultimately, position our clients for success.
The education industry moves fast. Social media moves even faster. Our approach to social media for education marries deep expertise in both fields to create strategies and content that elevate brands and cultivate community.
Video creates opportunities in education marketing. Whether your institution needs to educate, inspire, connect or share, video has the capacity to find your audience where they are and bring your brand to life. We can help.
Social Media and Video Campaign Increases Teacher Involvement by 25% in K-12 Science and Education Program
Public Relations for Higher Education Association Elevates Awareness and Relevance
CSG Designs PR and Digital Marketing Campaigns for Leading EdTech Company
Do you have an agency that gives you a great idea or new perspective every call or meeting? We do — and it’s CSG. With a deep bench of big thinkers that scaffold a strong communications plan effortlessly, they mix traditional approaches with cutting-edge strategies and techniques that take your plan to the next level. Communications framework development and content marketing has been a powerful differentiator.
DIRECTOR OF GLOBAL PR, FISHER-PRICE AND THOMAS & FRIENDS
Whether crafting targeted messages on unique issues or building measured responses to critical challenges, the CSG team was instrumental in enhancing the internal and external perceptions of our organization.
EXECUTIVE DIRECTOR, ASSOCIATION FOR STUDENT CONDUCT ADMINISTRATION
CSG’s education team quickly becomes an extension of your team and consistently delivers outcomes that have real value and advance key organizational goals.
Former Director of Marketing Communications, EDUCAUSE
Doing excellent work that gets results isn’t enough for CSG. They’re smart, genuine people who also treat their client relationships with great care. I’m so fortunate to have them as a partner.
VICE PRESIDENT OF EXTERNAL COMMUNICATIONS, NORTH AMERICA, NAVITAS
CSG’s education team is our go-to partner for public relations and creative, outside-the-box campaigns.
DIRECTOR OF MARKETING, PROCTORU
The specialized professionals at CSG have deep education expertise and understand what activities and opportunities will have the greatest impact.
FORMER DIRECTOR OF INTERNATIONAL COMMUNICATIONS AND MARKETING, THE GLOBE PROGRAM
We knew we were hiring a top PR firm, but CSG offers so much more. It is the McKinsey of communications firms. Their team helped us define and achieve our most audacious and important goals. Hiring CSG was one of the wisest business decisions I’ve ever made.
CEO, VERITAS PREP
Why Is Education Marketing
Important for You?
A robust education marketing strategy gives your organization the messaging and tactics to connect with audiences — wherever they may be — and demonstrate value. Whether we’re inspiring single working mothers to pursue higher education with a PR campaign, connecting a global network of K-12 students and educators to a science education program through social media platforms, or bringing creativity, active learning, self-awareness, SEL or a host of other learning solutions into the classroom, CSG marries authentic understanding and next-gen tools to bring an organization’s messages to life and share them with the world. We help find the educators, students and decision makers organizations need, and inspire action in the service of critical goals.
What Is Education Marketing?
Education marketing is a specialization within a specialization. Our team of dedicated education strategists pushes beyond marketing excellence to layer on industry expertise and immersion. Whether supporting K12, HiEd or EdTech clients, our team knows the levers to pull and the messages to deploy to demonstrate value and excellence and spark excitement in audiences ranging from students and teachers to parents and administrators.
Why CSG? We Know Education.
We are a dynamic team of education strategists with deep expertise.
For decades, we have served our clients with a singular focus: Helping education organizations activate their opportunities and achieve their business objectives.
We develop education content marketing that gets results.
Contemplating the entire customer journey, we use behavior design-driven content to raise awareness, drive leads, convert prospects and build champions for the brand.
We build thought leadership.
We have developed platforms for countless teaching executives and organizations that compel, inspire and engage target audiences. As an education PR agency, we amplify intellectual capital to and through influential individuals and organizations, and we are experts in establishing valuable thought leadership and industry authority for our clients.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.