Communications Strategy Group (CSG®) is an education marketing agency and a leader in strategic communications and marketing solutions, ranging from PR, brand communications and content marketing to social media and reputation management for companies and organizations across the lifelong learning continuum.
By engaging CSG, organizations gain access to a cultivated team of strategists in communications and marketing for education companies with keen insights, established influencer relationships and the ability to surface meaningful opportunities throughout the education space — and execute on them. CSG has worked with a diverse set of organizations, including schools, districts, state departments of education, universities and community colleges, education associations, foundations, advocacy organizations, and B2B and B2C education companies spanning the “K to gray” market.
Why Is Education Marketing Important for You?
A robust education marketing strategy gives your organization the messaging and tactics to connect with audiences — wherever they may be — and demonstrate value. Whether we’re inspiring single working mothers to pursue higher education with a PR campaign, connecting a global network of K-12 students and educators to a science education program through social media platforms, or bringing creativity, active learning, self-awareness, SEL or a host of other learning solutions into the classroom, CSG marries authentic understanding and next-gen tools to bring an organization’s messages to life and share them with the world. We help find the educators, students and decision makers organizations need, and inspire action in the service of critical goals.
K-12 CLIENTS
HIGHER ED CLIENTS
K-12-
Higher Education -
Corporate Training
-
Lifelong Learning 
EdTech
What is Education Marketing?
Education marketing is a specialization within a specialization. Our team of dedicated education strategists pushes beyond marketing excellence to layer on industry expertise and immersion. Whether supporting K12, HiEd or EdTech clients, our team knows the levers to pull and the messages to deploy to demonstrate value and excellence and spark excitement in audiences ranging from students and teachers to parents and administrators.
Why CSG? We Know Education.
We are a dynamic team of education strategists with deep expertise. For decades, we have served our clients with a singular focus: Helping education organizations activate their opportunities and achieve their business objectives.
We develop education content marketing that gets results. Contemplating the entire customer journey, we use behavior design-driven content to raise awareness, drive leads, convert prospects and build champions for the brand.
We build thought leadership. We have developed platforms for countless teaching executives and organizations that compel, inspire and engage target audiences. As an education PR agency, we amplify intellectual capital to and through influential individuals and organizations, and we are experts in establishing valuable thought leadership and industry authority for our clients.
Case Studies
Case Study
Social Media and Video Campaign Increases Teacher Involvement by 25% in K-12 Science and Education Program
Marry creativity with data analytics to leverage a powerful social sharing campaign that connects educators and students across the globe to a universe of possibilities.
Read more
Case Study
Public Relations for Higher Education Association Elevates Awareness and Relevance
CSG’s expertise in PR for higher education helped to define and expand the public profile of EDUCAUSE, the world’s leading non-profit association in higher education IT.
Read more
Case Study
Building a Brighter Future via a National Toy Brand, the U.N. and Social Media Influencers
The beloved childhood icon supports U.N.’s Sustainable Development Goals and inspires the next generation of global citizens to create a better world for children and families everywhere.
Read more
Our Education Marketing Services
What we know about your industry is only half the story. There’s also what we can do for your business. CSG is a full-service marketing and PR agency that offers industry expertise across every essential discipline:
Blog
What Is Content Marketing?
Content marketing allows you not just to stay competitive, but to thrive, in a digital-first world where consumers are inundated with demands on their attention. Read on to find out how.
Read more
Blog
How Public Relations for Education Providers Powers Success for Schools and Students
It might not be instinctive to focus on PR for educational institutions, but an integrated strategic communications plan can help those in the education sector in many ways.
Read more
Blog
The ROI on Content Marketing
What is a good return on investment for content marketing? How do you measure content marketing effectiveness? And, if you’re new to this, what do all these words even mean? All are important questions and we’re coming at you with some answers in this quick guide.
Read more
Client Testimonials
Do you have an agency that gives you a great idea or new perspective every call or meeting? We do — and it’s CSG. With a deep bench of big thinkers that scaffold a strong communications plan effortlessly, they mix traditional approaches with cutting-edge strategies and techniques that take your plan to the next level. Communications framework development and content marketing has been a powerful differentiator.
Brenda Andolina Director of Global PR, Fisher-Price and Thomas & Friends
Whether crafting targeted messages on unique issues or building measured responses to critical challenges, the CSG team was instrumental in enhancing the internal and external perceptions of our organization.
Jennifer Waller Executive Director, Association for Student Conduct Administration
CSG’s education team quickly becomes an extension of your team and consistently delivers outcomes that have real value and advance key organizational goals.
Ron Zwerin Former Director of Marketing Communications at EDUCAUSE
Doing excellent work that gets results isn’t enough for CSG. They’re smart, genuine people who also treat their client relationships with great care. I’m so fortunate to have them as a partner.
Avery Waxman Vice President of External Communications, North America, Navitas
CSG’s education team is our go-to partner for public relations and creative, outside-the-box campaigns.
Franklin Hayes Director of Marketing at ProctorU
The specialized professionals at CSG have deep education expertise and understand what activities and opportunities will have the greatest impact.
Ron Zwerin Former Director of International Communications and Marketing, The GLOBE Program
We knew we were hiring a top PR firm, but CSG offers so much more. It is the McKinsey of communications firms. Their team helped us define and achieve our most audacious and important goals. Hiring CSG was one of the wisest business decisions I've ever made.
Chad Troutwine CEO, Veritas Prep