External success begins with internal alignment — internal communications have never mattered more.
Why Do Internal Communications Matter?
Organizations cannot move forward without passionate and engaged employees that get the job done each and every day.
Keeping the team engaged and focused on the broader company mission often comes down to open, honest and strategic employee communications. But, many organizations don’t put strategic thought into communications that aren’t public-facing.
NEGLECTING INTERNAL AUDIENCES IS NOT ONLY A MISSED OPPORTUNITY, IT’S A POTENTIAL CATASTROPHE.
CONSIDER THE FOLLOWING:
The opportunity is great. The stakes are greater. The impetus is on companies to better engage and inform internal teams — those that don’t risk alienating the very people who make their success possible.
Clients Past & Present
Be Deliberate: How to Improve Internal Communication in a Company
Top corporate communications agencies will tell you successful employee communication starts with common definitions and language.
In this case, it’s essential to first understand the answers to these questions:
The answers might seem obvious, but they actually establish the foundational elements of an internal communications strategy.
Is internal communication in a company?
establishes expectations for the types of information shared. It is also a good opportunity to ensure the company’s expectations align with employee expectations.
do companies communicate internally?
establishes the channels and mediums that will be used to share information with employees and prospective employees.
A company’s “what” and “how” answers form a baseline for what employees want and need to know and how they expect to receive that information.
The value of their work and their flexibility with the process was excellent, this was a differentiator compared to other consultants we have worked with. CSG really took a proactive approach to understand PCL and our business while at the same time challenging us to approach things differently.
Manager, Human Resources Programs, PCL
Informed Employees Are Engaged Employees: Tap A Top Internal Communications Consultancy
The only challenge greater than poor communication is no communication at all. No, really. One-third of employees believe that lack of open and honest communication has the most negative impact on morale.
Fortunately, effective communication can stop that corrosion before it starts. Teams want to hear from their leaders. They want to understand the mission. They want to be up-to-speed on the organization’s vision. In short, they want to be in on the conversation. And internal communications is a company’s best path to open and honest communication.
Whether your company routinely practices internal communication but wants to maximize the effort or hasn’t yet found a way to kick things off, CSG can help.
We’re an internal communication company that believes communication can solve any challenge. Our team of strategists has experience breaking big news, defining internal messaging structures and creating opportunities for connection.
There’s an old adage that says to write well, you have to write what you know. We believe that logic applies to work as well, and we’ve made it our business to understand the nuances and landscapes of the industries we serve.