Why Do Creative Services Matter?
Most people might not be able to explain what makes good design work, but most everyone knows bad design when they see it. Maybe that’s because our brains process visual information 60,000 times faster than words. Or because 90 percent of the information sent to the brain is visual. Perhaps it’s just that, despite the old adage, our society tends to judge books (and everything else) by their covers. That reality is what keeps creative agencies busy from sun-up to sundown.
To be certain, design covers a considerable swath of the marketing landscape, and the right look can set the right tone for a wide range of conversations and engagement. That’s why striking the right balance of visual and behavioral impact is the essential work of every full-service creative agency.
We know that the importance of high quality design is not lost on marketers — 71 percent say visual content is a quite important part or very important part of their overall marketing strategy. Yet, 43 percent of marketers say consistently producing visual content is their biggest challenge. That’s where our team of art directors, graphic designers and production designers come in. With years of experience and training across industries, the creative team at Communications Strategy Group (CSG®) works confidently on any design element or undertaking, from web design to brand identity and logo design to social media posts.
Our belief is that no design task is too small to be thoughtfully done, and no ask is too complex to be translated into something legible and impactful. As a full-service creative agency, we’re here to be the experts in arenas our client teams don’t have the time or resources to manage. We act as a natural extension of our clients, working with our industry specialized strategy team members to streamline projects and apply brands correctly and creatively to make every piece sing.
Get in touch to learn more about our creative services.
Creative Services At-A-Glance
Our Studio team works collaboratively to create copy, design and video that bring our clients’ brands, products and events to life. We’ve yet to meet a creative project we couldn’t tackle, but the below list captures what you might call our usual suspects, greatest hits or bread and butter.
Every story needs a beginning. When it comes to marketing, the brand isn’t just the first sentence, it’s the whole first chapter. As a creative branding agency, CSG has the tools to build and launch identities — from discovery and exploratory workshops to brand strategy, visual guides and copy guides.
With former journalists, publishers and paralegals in the mix, polished and professional copy is the name of the game. Any industry. Any style. Say the word and we’ll write it.
Meet customers and prospects where they are — online. From concept and creation to distribution and iteration, our creative digital agency team supports every phase of digital marketing deliverables to drive strong engagement and ROI.
Make it easy. Make it interesting. In a world that’s overwhelmed by content, video has stopping power. From testimonials to social snippets and commercials to explainers, our team can translate your vision for the big (and small) screen.
Those with an eye toward growth need a virtual presence that equals the quality of their work. Modern websites should have a job and support your business goals — our team can help make it happen.
If the average picture is worth a thousand words, the average infographic has a lot to say. Our team balances form and function to deliver visual impact and valuable content.
It may be a digital world, but the tangible still makes an impression. Whether you need an annual report to wow donors or a compelling leave-behind to help seal the deal, our team will ensure it’s picture perfect.
We believe that content marketing and design services go hand-in-hand and we operate accordingly. Our writers and designers collaborate at every stage of creative projects to ensure every piece is purpose built to serve client goals. To that end, our comprehensive creative advertising agency services go beyond understanding kerning and color theory to industry trend insights that cover every channel and medium, including print, video, digital and social media.
Our full-service creative team, known internally as the Studio, relishes the opportunity to dig deep into our clients’ brands and execute ambitious projects that move the needle. Good design and visual identity work makes an impact across the business spectrum. Impactful presentation decks and brochures, informative resources and thoughtfully structured e-books and infographics take sales enablement to new heights. Paid and digital marketing creative extends the brand to new channels, while eye-catching social media assets capture audience attention outside the standard sales cycle.
Show, Don’t Tell: CSG Creative Work
Creative solutions we've developed in response to a wide range of asks and challenges.
Using Content Marketing to Launch a New Insurer as a Lifestyle Brand
A health insurance newcomer finds its audience through the pages of a vibrant lifestyle magazine strategically positioned and promoted.
Brand Guides: The Unseen Force Behind Brand Communication Strategy
If the relentless quest for authenticity in marketing has taught us anything, it’s that brands need a story, a source of truth, an identity quite as much as people do. That’s where brand guides come in.
Ready to Get Creative?
Good design matters. Working with a creative marketing agency you trust to make it happen for you matters even more. Let our creative services team bring your next project to life so you can focus on everything else.