Why Does Website Development & Design Matter?
In an increasingly digital world, client acquisition and retention can be won or lost on any given web page. Consider: How long are you willing to look around a website for the information you need? Chances are it’s not more than a few clicks before you move on to the next search result. You’re not alone in that. Modern web users expect seamless experiences, responsive sites, mobile apps and other robust digital solutions. Consider this:
94 % of first impressions relate to a website’s design
89 % of users shop with competitors after a poor online experience
75 % of website credibility is driven by design
74 % of users are more likely to return to a mobile-friendly website
And the numbers don’t lie. In fact, the high standards and expectations of modern audiences translate to a very clear impact — if your site doesn’t work, people won’t convert. Each year organizations lose a staggering $2.6 billion in revenue due solely to slow loading websites. In the wide world of web challenges, there’s a clear case for working with a website development agency partner to create websites that support your digital marketing efforts, your bottom line and your brand’s reputation.
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Web Design for Form and Function
As any digital web development agency can tell you, successful websites begin long before we put pixels to digital paper, but once the groundwork is complete, our team is ideally positioned to bring every requirement and bit of information together in a marriage of form and function. Our web development services team operates alongside our designers to ensure we balance brand guidelines and best practices with digital tools that engage users and create positive brand impressions. Deep experience working alongside one another gives our team members the fluidity to make the most out of every project, so that an easy-to-use and updated WordPress development looks and feels like a million bucks.
Nearly every building block that makes a website a website is defined by design: custom graphics, brand videos, team headshots, button styles, banners and even links are visual choices. When those choices complement each other, they go unnoticed by most users; when they don’t, your pages may get attention for the wrong reasons. The hex code on the overlay for a hero image likely isn’t the kind of detail your team has time to fret over, but it’s precisely the kind of thing our web site design agency team lives and breathes. We love building beautiful, user friendly sites that communicate brand stories, drive conversions and achieve results for our clients.
Development is in the Details
The mission is always to develop a website that moves the needle for our customers. That means balancing the sensibilities of a web page design agency and a web development agency to ensure that every project has aesthetic appeal and polished functionality. The point isn’t to put as much razzle-dazzle as possible on every project, but to create an experience that works for our clients and their audiences.
We believe in user friendly builds that give our clients the flexibility they need without the burden of complicated updates that require a web agency. Web design done well ensures your site makes an impression and does the job you need it to do. From concept to copy and everything in between and beyond, our team can provide the support you need to build and launch your next web project.
New Site Build
Search Engine Optimization
UX & User Testing
Partner with Confidence
Your project should matter as much to your partner as it does to you. CSG is that partner. We are invested in our clients’ success, we are dynamic, and yes, we are a full-service website development and design agency — design and develop your next website with us.
Web Design Services: Building a Better, Brighter Website
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What is the Deal with Website Audits?
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The Future of Digital Content and Storytelling via Video Marketing Strategy
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