Communications Strategy Group (CSG) is a full-service marketing agency, health thought leader, and expert in strategic communications and healthcare marketing solutions. Our services range from PR, brand communications and content marketing to social media and reputation management for health organizations.
We pair purpose-built content experiences and influencer relationships with vast industry expertise in healthcare systems, health insurance, and aging to engage audiences directly at their point of need. Whether we’re empowering busy moms to prioritize breast cancer screenings, introducing future recipients to the life-changing sound of cochlear implants or helping aging adults navigate the emotionally complex path to retirement living, we employ a sophisticated blend of behavior design-driven strategy, influencer relationships and storytelling that generates meaningful results for our clients by meeting consumers and B2B decision makers where they live and work.
- Healthcare Providers & Systems
- Medical Devices
- Health Insurance
- Senior Services
- Nonprofits, Associations & Foundations
We Know Healthcare
We are dedicated. Our healthcare team does one thing: Works exclusively with health insurance carriers, associations, healthcare providers, device manufacturers, HeathTech, and other organizations within the healthcare ecosystem to solve business problems and capitalize on opportunities.
We help clients stand out. The healthcare market is crowded. Our team of strategists, writers and designers helps clients make an impact and connect directly with consumer and B2B decision makers with compelling creative content that’s leveraged across PR outreach, content marketing, and social media strategies.
We spark action. We take healthcare decision makers on a journey that meets them at each point of need, with meaningful content designed to spur actions aligned with the business objectives of our clients.
We make the complex simple. Our team of writers and designers specializes in distilling the complexities of the healthcare industry into easily digestible content for consumers who often have gaps in awareness and knowledge.
We optimize constantly. Decision makers can’t convert if they can’t find your company. Our creative team utilizes strategy-driven insights to build search engine optimized web pages and digital campaigns that seamlessly and effectively weave in targeted keywords.
We secure relevant media coverage. As a long-standing healthcare PR agency for many of the industry’s most prominent brands, our healthcare clients have been featured in high-profile publications such as The New York Times, The Washington Post, The Associated Press, Modern Healthcare, Kaiser Health News and more.
What Is Public Relations for Healthcare?
In healthcare, as in other industries, public relations presents a means for brands and organizations to communicate with industry media and, by extensions, consumers and patients. Healthcare PR is a natural extension of any sophisticated marketing mix and combines both proactive and reactive tactics to ensure brands are both making and reacting to news.
Why Is PR Important In Healthcare?
Public relations — like marketing and advertising is an essential effort in the healthcare industry. Whether brands are announcing new solutions and innovations, debuting groundbreaking thought leadership or planting a flag for a cause, this vast and multifaceted industry is one where news without amplification can get lost.
Using Content Marketing to Make Life Changing Decisions Easier
Take potential customers on a dynamic journey that educates, comforts and inspires with purposeful content at each key point of the decision-making process.
Saving Lives with Public Relations, Content Marketing and Thought Leadership
Research-based reports for health-care professionals and a comprehensive guide for journalists educated two groups of experts – and their audiences.
Social Media Strategy Increases Leads by 2,500% for Global Medical Device Brand
CSG expanded Cochlear’s reach and engagement by implementing an integrated social media content marketing strategy that propelled new fans and followers deeper into the sales funnel.
Our Healthcare Marketing Specialties and Services
What we know about your industry is only half the story. There’s also what we can do for your business. CSG is a full-service marketing and PR agency that offers industry expertise across every essential discipline:
Healthcare Digital Marketing Campaign Lifts National MS Society to Greater Awareness and Conversions
What we know about MS changed overnight when a study revealed that the number of people in the US living with MS was 1 million people — twice the previously estimated amount. The National MS Society trusted CSG to help amplify the message.
What Is Healthcare Marketing?
No matter what health specialty you’re in, healthcare marketing can generate leads, broadcast your authority and boost recruitment for your company. Here’s what you need to know.
How Healthcare Companies Benefit from Content Marketing
If you don’t have a healthcare content marketing strategy, you’re missing out. Read on to find out why and how you should go about making one.
What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible.Brian K. Fawkes Director, Corporate Communications, Holiday Retirement
We partnered with CSG this year as we launched our national event series. CSG secured numerous promotional opportunities with print, radio and TV media, but also created high caliber content that we used for promotion within our own network. CSG is responsive, open to feedback and works hard to ensure that we exceeded our goals.Crystal Blaylock Sr. Manager, Development, National Stroke Association
The leadership and staff at CSG are incredibly savvy, creative and dependable partners. I wouldn't want to work with any other firm to launch a campaign or during a crisis. CSG helped us to strategically tailor and time our messages to influence key decision makers and shape public opinion.Julia Hutchins Former CEO, Colorado HealthOP
CSG’s communications expertise is exceptional. However, what is truly impressive is what they bring to the table beyond PR, like strategic partnerships and business development acumen. CSG’s a true partner.Chris Antoline Director of Campus Partnerships, GRIT Digital Health
CSG took the time to understand our organization. They continue to remain curious about who we are, what we do and what makes us different. The CSG team is made up of excellent listeners, talented strategists, creative writers and skilled collaborators. CSG has been able to walk us through a brand refresh, helping us to brighten and clarify our language and graphics. Through every step of our engagement, they have aimed to understand our story and support us in telling it in a way that has created renewed excitement for our products and helped us build the foundation for a smarter marketing strategy.Sara Fluskey Director of Marketing & Communications at Nova