Demonstrate your value, announce your company to the world, bring your thought leadership to life and reinvigorate the customer journey — we’re a video marketing agency that does it all.
Video Marketing: One Tactic, Many Outcomes
Video is one of the most diverse and flexible marketing mediums around. To best support our clients and their goals, CSG develops both live-action and animated videos. We work with our clients to determine the most appropriate and impactful approach to a given goal or challenge. Our body of work ranges from short-form commercial to long-form educational content, and a fair bit of everything in between. The following illustrates just some of the types of videos our team can develop
Testimonial and Case Studies
In marketing, education matters, but social proof matters even more. Testimonials and case studies present an opportunity to accomplish both. Typically presenting a mix of product visuals, statistics, and interviews or talking head footage, these videos highlight the value products and services have to offer — in the words of actual customers.
Thought Leadership Interviews
Modern consumers like to understand the people and purpose behind the brands they support. Candid interviews with founders and leaders can shed light on a brand’s personality, values, mission and spirit.
During the NFL’s Big Game, ahead of a YouTube video or as an incentive to get a free life in an addictive mobile game — we all have experience with commercials. Whether for broadcast or the web, designed to inspire tears or laughter, these pieces promote products and services and attempt to create brand awareness.
Explainer Videos – Short
Sometimes it only takes 30 seconds to take your audience from unaware to up-to-speed. Short and sweet explainer videos can shed new light on pain points, showcase products and answer essential questions.
Explainer Videos – Long
For complex topics, there’s nothing so powerful as a visual aid. If your sales team is frequently asked to explain how an innovative technology or product works, a long-form explainer is the perfect opportunity to offer that explanation when they’re not in the room.
Social Media Videos – Short
These quick-hitting social media videos might feel like ‘blink and you’ll miss it’ pieces, (because you will) but they bring life and movement to a crowded space and present a great opportunity to maximize the footage you already have.
Social Media Videos – Long/Culture
With the rise of TikTok and Instagram Reels, social media is no longer the exclusive domain of micro-videos. It’s now home to punchy, thought-provoking and fun videos that capture viewers’ attention as they scroll. For brands, these videos are a great opportunity to weigh in on trending topics, showcase success stories and bring company culture to life.
Why Does Video Marketing Matter?
Very often, marketing is a game of keeping up with the Joneses. If one brand makes a splash with a given strategy, others feel compelled to follow. But the challenge of differentiation and stickiness remains. The struggle for relevance in a sea of sameness finds brands flocking to anything that might help them stand apart from the crowd.
This quest prompts many brands to work with a video marketing agency to offer a peek behind the curtain or otherwise put a face to the product. And for good reason. Video is an easy-to-consume, visual and memorable format that engages audiences like no other channel can. Put another way, for those who have a story to tell and an eye on strategic impact, video is the watchword.
of customers say video helps them make purchasing decisions
of consumer web traffic is estimated to stem from video
increase in conversion rates upon including videos on a landing page
Clients Past & Present
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.
Frequently Asked Questions
What is a video advertising agency?
A marketing agency with video development capabilities. Agencies that feature video services as part of their overall creative services and strategic marketing offerings create efficiencies and greater opportunity to execute fully integrated campaigns.
What is the value of a digital video marketing agency?
Video marketing agencies have both the technical and creative ability to apply video to an organization’s overarching marketing strategy. When video is factored in as part of a larger marketing strategy, it has the potential to be more impactful and aligned with an organization’s goals.
How to choose a video marketing agency?
Ideally, a video marketing agency and client should be able to reach alignment on vision, budget and timeline for any given video project. Clear goals, deadlines and alignment of resources all promote successful video marketing work. Organizations working with a strategic marketing agency may find benefit in having their creative and strategy work executed by the same agency. Those that complete most of their marketing work in-house and seek agency support for special skills may wish to seek full-service firms capable of planning, creating and promoting videos according to best practices and in alignment with an overall video strategy.
How much do agencies charge for video production?
The extremely flexible and customizable nature of video makes it difficult to offer generic estimates. Thoughtful vendors and agencies will seek discovery conversations to understand the type, length, style, production level and timeline of a project before providing a custom quote. Likewise, video production agencies should be willing and able to recommend a video solution given a provided budget and set of goals.
There’s an old adage that says to write well, you have to write what you know. We believe that logic applies to work as well, and we’ve made it our business to understand the nuances and landscapes of the industries we serve.