Posts and likes are surface level — an effective social media strategy exists across the entire content lifecycle and elevates critical marketing strategies.
Why Does Social Media Matter?
The days when social media could be lightly dismissed as a fad have long since passed. And though the shapeshifting medium has taken many unanticipated turns, it remains a place where people gather — and encounter — brands.
of the world’s
THAT’S MORE THAN 3 BILLION HEARTS AND MINDS ENGAGING BASED ON SHARED INTERESTS AND THE CHANCE TO CONNECT.
It’s true that not all brands are built for Instagram and the trends of the day, but there is a place for every brand in the social universe. The art and science of a sound social media marketing strategy is to pinpoint where that lane is rather than falling into the trap of an “if you build it, they will come” philosophy.
Get in touch to learn how we can support your social media marketing strategy.
Clients Past & Present
Tools of The Trade
As a digital tactic, social media can be significantly optimized with technology platforms, such as Sprout Social, that allow users to monitor and manage multiple channels from a single source of input. These efficiencies support rapid scheduling, replicable processes and streamlined data sources. When paired with tools such as Google Analytics, it is possible to create a holistic environment that understands how prospects move from a social media post to the website to a contact form.
CSG uses a blend of tools — including Sprout Social, Feedly, Facebook Business Manager and Google Analytics — to provide enhanced management across all platforms and ensure the most efficient execution to extend the impact of any budget. With this deep view of all activity, we build comprehensive dashboards and campaign reports to give a clear and complete view of social media performance. Every click, every like, every comment and every referral is accounted for alongside commentary and insights from our team of social media consultants.
There’s an old adage that says to write well, you have to write what you know. We believe that logic applies to work as well, and we’ve made it our business to understand the nuances and landscapes of the industries we serve.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.