CSG Creative
Case Study
Show, Don’t Tell: CSG Creative Work
The work has to work. It’s an old adage because it’s true. CSG’s creative team makes it work with a blend of passion and resilience because we know we don’t always live or work in an ideal world and we believe we’re at our creative best when we can strike a balance between art and function.
The following gallery demonstrates some of our creative services in the form of solutions we’ve developed in response to a wide range of asks and challenges. The work takes many different forms, but it all started with asking “why?”
Communications Strategy Group (CSG®)
We Do Video
Did someone say video? We did. And we’ll say it again: video should probably be part of your content marketing strategy. Check out some of our favorite recent video projects in the reel below.
Echelon Energy
Brand Guide
For a new look and feel, Echelon Energy enlisted the help of CSG to refresh the brand and develop a content strategy that spanned from foundational manifestos to pillars of communication. The work is comprehensive and exactly what brands need to maintain their visual identity and messaging DNA while working with multiple partners.
Colorado Cattlemen’s Agricultural Land Trust
25th Anniversary Report
Colorado Cattlemen’s Agricultural Land Trust (CCALT) has a proud history of trailblazing conservation work in support of the state’s working lands. With a major anniversary ahead, CCALT tapped CSG’s creative services team to deliver a conceptual and beautiful impact report that went beyond the usual year in review to extend tremendous gratitude to the donors and community that have made its essential work so successful.
Guild Education
Campaign Concepting
Guild Education engaged CSG’s creative team to concept and develop several campaigns to demonstrate the brand’s capacity to support its education benefit offerings. CSG developed sophisticated mock-ups, unique design guidelines and supporting language for each iteration.
Bow River Capital
Rodeo Region Deck
Bow River Capital sees the potential in the Rodeo Region — an area of the country the company sees as ripe for investment. In support of that vision, Bow River Capital engaged CSG to create a cohesive, branded deck to tell the story of that potential to current and prospective investors.
Nova Healthcare Administrators
Formula for Success Video
For 40 years, Nova has built a reputation as an innovative healthcare solutions company. The company recruited CSG to bring its four-phase “Formula for Success” approach to life and highlight its data-driven strategies that help clients build better benefit plans. The result: an explainer video that breaks down the phases simply and captures attention with bright visuals and animation.
Logitech
eBook and Infographic
After a survey about women in computer science was released, Logitech tapped CSG to create an info-rich, visually appealing report and infographic to highlight the findings and discuss the results. CSG created a long-form eBook and a more bite-sized infographic that featured storytelling, design and a new perspective on the survey.
VitaNavis
Website Redesign
For VitaNavis, an educational platform and product of The Myers-Briggs Company, a homepage refresh quickly became a complete website overhaul and brand refresh. CSG created new messaging and a look and feel that accurately reflect the platform’s mission to help students uncover their passion and become advocates of their own educational journey.
Anova.ai
Branding | Product Design | Website Design
Anova.ai, a first-of-its-kind marketing analytics platform powered by generative AI, came to CSG for help developing a brand and visual identity. Our team created foundational messaging, designed a brand aesthetic for their website and platform, and successfully launched a digital campaign that included LinkedIn and animated banner ads.
Assessment for Learning Project
Website Redesign
The Assessment for Learning Project (ALP), a grant-making initiative that invites educators to rethink the role of assessment in education, called on CSG to redesign its website and implement a ‘learning loop’ that allows users to easily jump around the site and explore the wealth of knowledge ALP grantees have collected over the years.
Holiday Retirement
Resident Video Series
Few decisions are more personal than deciding where you want to call home. Holiday Retirement needed work to show off the heart and soul of their senior living communities — vibrant people. CSG completed a massive search to find just the right stories and led the creative production of a series of videos showcasing some of the incredible folks you might find when you walk down the halls of a Holiday community.
INDIBA
Paid Digital, Social Media & Landing Page
INDIBA tapped CSG to create ongoing monthly social media content that drives awareness for its rehabilitation technology. CSG was responsible for creating the content calendar, copy and graphics, and campaign management across social media channels. Additionally, CSG created evergreen landing pages and programmatic display ads to drive awareness and target specific audiences.
OCLC
WorldCat.org Digital Campaign
OCLC, a nonprofit global library organization that administrates WorldCat.org, the world’s largest collection of library resources, turned to the CSG team to develop a series of digital ads and paid social posts drawing users into the vast network of library collections and resources available on WorldCat.org. The team created a series of ads that elevated topics WorldCat.org users pursue with passion — themes ranged from jazz to auto racing and genealogy.
Lehigh University’s College of Health
Population Health Video
Lehigh University’s College of Health tapped CSG to capture the nuance and potential of population health via an animated explainer video designed to help students and prospective students gain better insight to an innovative course of study.
Kinetic
Microsite & Event Collateral
When Kinetic brought its student housing technology platform to the U.S., it came to CSG for an introduction to universities and institutions across the nation. The U.K.-based company is well-known across the pond but needed assistance gaining exposure in the U.S. market. CSG supported Kinetic’s launch with event collateral for conferences and tradeshows, and built a microsite to capture leads for the platform.
YouFlourish
Launch, Social Media & Print Collateral
In early 2024, YouFlourish, the first mental health platform designed by the LGBTQ+ community for the LGBTQ+ community, enlisted the help of CSG to help launch the platform and create buzz digitally and at in-person events. The work included social media, paid digital, event collateral — and a cross-channel video awareness campaign called, “Living Portraits.”
