CSG Creative
Case Study
Show, Don’t Tell: CSG Creative Work
The work has to work. It’s an old adage because it’s true. CSG’s creative team makes it work with a blend of passion and resilience because we know we don’t always live or work in an ideal world and we believe we’re at our creative best when we can strike a balance between art and function.
The following gallery demonstrates some of our creative services in the form of solutions we’ve developed in response to a wide range of asks and challenges. The work takes many different forms, but it all started with asking “why?”
Communications Strategy Group (CSG®)
We Do Video
Did someone say video? We did. And we’ll say it again: video should probably be part of your content marketing strategy. Check out some of our favorite recent video projects in the reel below.
Echelon Energy
Brand Guide
For a new look and feel, Echelon Energy enlisted the help of CSG to refresh the brand and develop a content strategy that spanned from foundational manifestos to pillars of communication. The work is comprehensive and exactly what brands need to maintain their visual identity and messaging DNA while working with multiple partners.
Colorado Cattlemen’s Agricultural Land Trust
25th Anniversary Report
Colorado Cattlemen’s Agricultural Land Trust (CCALT) has a proud history of trailblazing conservation work in support of the state’s working lands. With a major anniversary ahead, CCALT tapped CSG’s creative services team to deliver a conceptual and beautiful impact report that went beyond the usual year in review to extend tremendous gratitude to the donors and community that have made its essential work so successful.
Guild Education
Campaign Concepting
Guild Education engaged CSG’s creative team to concept and develop several campaigns to demonstrate the brand’s capacity to support its education benefit offerings. CSG developed sophisticated mock-ups, unique design guidelines and supporting language for each iteration.
Bow River Capital
Rodeo Region Deck
Bow River Capital sees the potential in the Rodeo Region — an area of the country the company sees as ripe for investment. In support of that vision, Bow River Capital engaged CSG to create a cohesive, branded deck to tell the story of that potential to current and prospective investors.
ScholarShare 529
College Savings eBook
ScholarShare 529 — California’s official college savings plan — engaged CSG to develop and distribute an educational campaign designed to help California families understand opportunities to improve their college savings strategies. Content included a core eBook that leveraged insights, data and sound advice to create a useful resource for parents attempting to navigate the often challenging and complicated world of college savings.
Logitech
eBook and Infographic
After a survey about women in computer science was released, Logitech tapped CSG to create an info-rich, visually appealing report and infographic to highlight the findings and discuss the results. CSG created a long-form eBook and a more bite-sized infographic that featured storytelling, design and a new perspective on the survey.
VitaNavis
Website Redesign
For VitaNavis, an educational platform and product of The Myers-Briggs Company, a homepage refresh quickly became a complete website overhaul and brand refresh. CSG created new messaging and a look and feel that accurately reflect the platform’s mission to help students uncover their passion and become advocates of their own educational journey.
ScholarShare 529
Social Campaign
ScholarShare 529 tapped CSG to extend its successful college savings mistake work to a broader social strategy. The primary goal was to create an array of highly relevant information to engage California-based parents with college savings on the mind. An array of videos, graphics and paid materials helped ScholarShare 529 stay top-of-mind and share valuable insights.
Holiday Retirement
Resident Video Series
Few decisions are more personal than deciding where you want to call home. Holiday Retirement needed work to show off the heart and soul of their senior living communities — vibrant people. CSG completed a massive search to find just the right stories and led the creative production of a series of videos showcasing some of the incredible folks you might find when you walk down the halls of a Holiday community.
Security Benefit
Millennial Retirement eBook
Retirement might seem a far off and near impossible prospect for most millennials, but with a majority of the generation in or nearing its 30s, retirement solutions provider Security Benefit decided to create a resource for those with an eye on the future. Retirement will look different for millennials than any generation, Security Benefit tapped CSG to capture insights as unique as the situation with the ultimate aim of starting financial planning conversations with younger clients.
ShariaPortfolio
Website Redesign
ShariaPortfolio offers comprehensive wealth management solutions that align with the Muslim faith. The firm needed a new website that increased clarity and experience for users and made it easier for new investors to get started. CSG’s creative services team implemented a clean and simple structure built to prioritize essential information and guide prospects through a clearly defined journey.
CuneXus
White Paper
Innovative technology company CuneXus has a product that can revolutionize lending for banks and credit unions — but first it needs to define the category its product has essentially created. A combination of education, sales enablement and success stories, this white paper illustrates exactly what prospects stand to gain from CuneXus’ perpetual approval technology.
Holiday Retirement
Misconceptions eBook
When it comes to senior living, there’s what people think they know, and then there is the reality. Holiday Retirement’s communities are designed to encourage social connection and easy living, not to restrict independence. CSG created an eBook that tackled common misconceptions about senior living head-on, first acknowledging the very real concerns and then explaining the lifestyle residents actually experience.
Nova Healthcare Administrators
Formula for Success Video
For 40 years, Nova has built a reputation as an innovative healthcare solutions company. The company recruited CSG to bring its four-phase “Formula for Success” approach to life and highlight its data-driven strategies that help clients build better benefit plans. The result: an explainer video that breaks down the phases simply and captures attention with bright visuals and animation.
NACHA
API Infographic
National Automated Clearing House Association (NACHA) often needs to communicate complex ideas and practices to make an impact and educate its audiences. The association tapped CSG to draft and design an infographic to bring readers up-to-speed about the importance of API.
Lehigh University’s College of Health
Population Health Video
Lehigh University’s College of Health tapped CSG to capture the nuance and potential of population health via an animated explainer video designed to help students and prospective students gain better insight to an innovative course of study.
ProctorU
Future-proofing eBook
Long before online learning became the standard around the world, EdTech company, ProctorU, called upon CSG to draft an eBook to help organizations future-proof their online earning practices.
Assessment for Learning Project
Website Redesign
The Assessment for Learning Project (ALP), a grant-making initiative that invites educators to rethink the role of assessment in education, called on CSG to redesign its website and implement a ‘learning loop’ that allows users to easily jump around the site and explore the wealth of knowledge ALP grantees have collected over the years.
Hamilton Capital
Built to Live Collateral
Community is at the core of Hamilton Capital, an independent registered investment advisory firm whose distinction not only lies in their investment returns and talented team, but rather in their passion to help others. One initiative of particular importance to the firm is called the “Women’s Exchange,” which is aimed at providing resources that educate, engage and encourage women to build lives of impact. The Women’s Exchange hosts a monthly event called “Built to Live” that is designed to engage and connect women in Central Ohio in their pursuit of discovering and living their passion and purpose. CSG helped Hamilton Capital develop branded materials to give the events an identity within the larger brand.
ZOMA Foundation
Research Report
ZOMA Foundation, a philanthropic group that funds causes around early childhood development in Colorado, came to CSG to create a report for prospective donors and organizations that sheds light on the perinatal mental health crisis. The report packed a massive amount of information and data into a digestible format and features attention-grabbing graphics and an airy design.
OCLC
WorldCat.org Digital Campaign
OCLC, a nonprofit global library organization that administrates WorldCat.org, the world’s largest collection of library resources, turned to the CSG team to develop a series of digital ads and paid social posts drawing users into the vast network of library collections and resources available on WorldCat.org. The team created a series of ads that elevated topics WorldCat.org users pursue with passion — themes ranged from jazz to auto racing and genealogy.
Rippleshot
Brand Guide
With groundbreaking technology to share and a complex marketplace in which to operate, Rippleshot needed a polished brand that included a refined look and feel and a cohesive story. The card fraud combatant called upon CSG to help better articulate its powerful offerings, unique story and critical advantages through creative services. The result was a more complete brand — complete with brand guide — that set the foundation for Rippleshot to establish a consistent and memorable presence.
