Show, Don’t Tell: CSG Creative Work
The work has to work. It’s an old adage because it’s true. CSG’s creative team makes it work with a blend of passion and resilience because we know we don’t always live or work in an ideal world and we believe we’re at our creative best when we can strike a balance between art and function.
The following gallery demonstrates some of our creative services in the form of solutions we’ve developed in response to a wide range of asks and challenges. The work takes many different forms, but it all started with asking “why?”
Communications Strategy Group (CSG®) | We Do Video
Did someone say video? We did. And we’ll say it again: video should probably be part of your content marketing strategy. Check out some of our favorite recent video projects in the reel below.
Holiday Retirement | Resident Video Series
Few decisions are more personal than deciding where you want to call home. Holiday Retirement needed work to show off the heart and soul of their senior living communities — vibrant people. CSG completed a massive search to find just the right stories and led the creative production of a series of videos showcasing some of the incredible folks you might find when you walk down the halls of a Holiday community.
Colorado Cattlemen’s Agricultural Land Trust | 25th Anniversary Report
Colorado Cattlemen’s Agricultural Land Trust (CCALT) has a proud history of trailblazing conservation work in support of the state’s working lands. With a major anniversary ahead, CCALT tapped CSG’s creative services team to deliver a conceptual and beautiful impact report that went beyond the usual year in review to extend tremendous gratitude to the donors and community that have made its essential work so successful.
Guild Education | Campaign Concepting
Guild Education engaged CSG’s creative team to concept and develop several campaigns to demonstrate the brand’s capacity to support its education benefit offerings. CSG developed sophisticated mock-ups, unique design guidelines and supporting language for each iteration.
Rippleshot | Brand Guide
With groundbreaking technology to share and a complex marketplace in which to operate, Rippleshot needed a polished brand that included a refined look and feel and a cohesive story. The card fraud combatant called upon CSG to help better articulate its powerful offerings, unique story and critical advantages through creative services. The result was a more complete brand — complete with brand guide — that set the foundation for Rippleshot to establish a consistent and memorable presence.
ScholarShare 529 | College Savings eBook
ScholarShare 529 — California’s official college savings plan — engaged CSG to develop and distribute an educational campaign designed to help California families understand opportunities to improve their college savings strategies. Content included a core eBook that leveraged insights, data and sound advice to create a useful resource for parents attempting to navigate the often challenging and complicated world of college savings.
Assessment for Learning Project | Website Redesign
The Assessment for Learning Project (ALP), a grant-making initiative that invites educators to rethink the role of assessment in education, called on CSG to redesign its website and implement a ‘learning loop’ that allows users to easily jump around the site and explore the wealth of knowledge ALP grantees have collected over the years.
VitaNavis | Website Redesign
For VitaNavis, an educational platform and product of The Myers-Briggs Company, a homepage refresh quickly became a complete website overhaul and brand refresh. CSG created new messaging and a look and feel that accurately reflect the platform’s mission to help students uncover their passion and become advocates of their own educational journey.
ScholarShare 529 | Social Campaign
ScholarShare 529 tapped CSG to extend its successful college savings mistake work to a broader social strategy. The primary goal was to create an array of highly relevant information to engage California-based parents with college savings on the mind. An array of videos, graphics and paid materials helped ScholarShare 529 stay top-of-mind and share valuable insights.
Hamilton Capital | Built to Live Collateral
Community is at the core of Hamilton Capital, an independent registered investment advisory firm whose distinction not only lies in their investment returns and talented team, but rather in their passion to help others. One initiative of particular importance to the firm is called the “Women’s Exchange,” which is aimed at providing resources that educate, engage and encourage women to build lives of impact. The Women’s Exchange hosts a monthly event called “Built to Live” that is designed to engage and connect women in Central Ohio in their pursuit of discovering and living their passion and purpose. CSG helped Hamilton Capital develop branded materials to give the events an identity within the larger brand.
Security Benefit | Millennial Retirement eBook
Retirement might seem a far off and near impossible prospect for most millennials, but with a majority of the generation in or nearing its 30s, retirement solutions provider Security Benefit decided to create a resource for those with an eye on the future. Retirement will look different for millennials than any generation, Security Benefit tapped CSG to capture insights as unique as the situation with the ultimate aim of starting financial planning conversations with younger clients.
ShariaPortfolio | Website Redesign
ShariaPortfolio offers comprehensive wealth management solutions that align with the Muslim faith. The firm needed a new website that increased clarity and experience for users and made it easier for new investors to get started. CSG’s creative services team implemented a clean and simple structure built to prioritize essential information and guide prospects through a clearly defined journey.
CuneXus | White Paper
Innovative technology company CuneXus has a product that can revolutionize lending for banks and credit unions — but first it needs to define the category its product has essentially created. A combination of education, sales enablement and success stories, this white paper illustrates exactly what prospects stand to gain from CuneXus’ perpetual approval technology.
Holiday Retirement | Misconceptions eBook
When it comes to senior living, there’s what people think they know, and then there is the reality. Holiday Retirement’s communities are designed to encourage social connection and easy living, not to restrict independence. CSG created an eBook that tackled common misconceptions about senior living head-on, first acknowledging the very real concerns and then explaining the lifestyle residents actually experience.
ProctorU | Future-proofing eBook
Long before online learning became the standard around the world, EdTech company, ProctorU, called upon CSG to draft an eBook to help organizations future-proof their online earning practices.
NACHA | API Infographic
National Automated Clearing House Association (NACHA) often needs to communicate complex ideas and practices to make an impact and educate its audiences. The association tapped CSG to draft and design an infographic to bring readers up-to-speed about the importance of API.
Lehigh University’s College of Health | Population Health Video
Lehigh University’s College of Health tapped CSG to capture the nuance and potential of population health via an animated explainer video designed to help students and prospective students gain better insight to an innovative course of study.
Nova Healthcare Administrators | Formula for Success Video
For 40 years, Nova has built a reputation as an innovative healthcare solutions company. The company recruited CSG to bring its four-phase “Formula for Success” approach to life and highlight its data-driven strategies that help clients build better benefit plans. The result: an explainer video that breaks down the phases simply and captures attention with bright visuals and animation.
Logitech | eBook & Infographic
After a survey about women in computer science was released, Logitech tapped CSG to create an info-rich, visually appealing report and infographic to highlight the findings and discuss the results. CSG created a long-form eBook and a more bite-sized infographic that featured storytelling, design and a new perspective on the survey.
Echelon Energy | Brand Guide
For a new look and feel, Echelon Energy enlisted the help of CSG to refresh the brand and develop a content strategy that spanned from foundational manifestos to pillars of communication. The work is comprehensive and exactly what brands need to maintain their visual identity and messaging DNA while working with multiple partners.
ZOMA Foundation | Research Report
ZOMA Foundation, a philanthropic group that funds causes around early childhood development in Colorado, came to CSG to create a report for prospective donors and organizations that sheds light on the perinatal mental health crisis. The report packed a massive amount of information and data into a digestible format and features attention-grabbing graphics and an airy design.
