Show, Don’t Tell: CSG Creative Work

The work has to work. It’s an old adage because it’s true. CSG’s creative team makes it work with a blend of passion and resilience because we know we don’t always live or work in an ideal world and we believe we’re at our creative best when we can strike a balance between art and function.

The following gallery demonstrates some of our creative services in the form of solutions we’ve developed in response to a wide range of asks and challenges. The work takes many different forms, but it all started with asking “why?”

Holiday Retirement | Resident Video Series

Few decisions are more personal than deciding where you want to call home. Holiday Retirement needed work to show off the heart and soul of their senior living communities — vibrant people. CSG completed a massive search to find just the right stories and led the creative production of a series of videos showcasing some of the incredible folks you might find when you walk down the halls of a Holiday community.

Colorado Cattlemen’s Agricultural Land Trust | 25th Anniversary Report

Colorado Cattlemen’s Agricultural Land Trust (CCALT) has a proud history of trailblazing conservation work in support of the state’s working lands. With a major anniversary ahead, CCALT tapped CSG’s creative services team to deliver a conceptual and beautiful impact report that went beyond the usual year in review to extend tremendous gratitude to the donors and community that have made its essential work so successful.

 

creative services, CCALT

 

Rippleshot | Brand Guide 

With groundbreaking technology to share and a complex marketplace in which to operate, Rippleshot needed a polished brand that included a refined look and feel and a cohesive story. The card fraud combatant called upon CSG to help better articulate its powerful offerings, unique story and critical advantages through creative services. The result was a more complete brand — complete with brand guide — that set the foundation for Rippleshot to establish a consistent and memorable presence.

 

branding, rippleshot

 

ScholarShare 529 | College Savings eBook

ScholarShare 529 — California’s official college savings plan — engaged CSG to develop and distribute an educational campaign designed to help California families understand opportunities to improve their college savings strategies. Content included a core eBook that leveraged insights, data and sound advice to create a useful resource for parents attempting to navigate the often challenging and complicated world of college savings.

 

TIAA, scholarshare, ebook, content marketing

 

Assessment for Learning Project | Website Redesign

The Assessment for Learning Project (ALP), a grant-making initiative that invites educators to rethink the role of assessment in education, called on CSG to redesign its website and implement a ‘learning loop’ that allows users to easily jump around the site and explore the wealth of knowledge ALP grantees have collected over the years.

 

creative services, website, digital design, ALP

 

VitaNavis | Website Redesign

For VitaNavis, an educational platform and product of The Myers-Briggs Company, a homepage refresh quickly became a complete website overhaul and brand refresh. CSG created new messaging and a look and feel that accurately reflect the platform’s mission to help students uncover their passion and become advocates of their own educational journey.

 

website, branding, VitaNavis

 

ScholarShare 529 | Social Campaign

ScholarShare 529 tapped CSG to extend its successful college savings mistake work to a broader social strategy. The primary goal was to create an array of highly relevant information to engage California-based parents with college savings on the mind. An array of videos, graphics and paid materials helped ScholarShare 529 stay top-of-mind and share valuable insights.

creative services, scholarshare, tiaa, social media

Hamilton Capital | Built to Live Collateral

Community is at the core of Hamilton Capital, an independent registered investment advisory firm whose distinction not only lies in their investment returns and talented team, but rather in their passion to help others. One initiative of particular importance to the firm is called the “Women’s Exchange,” which is aimed at providing resources that educate, engage and encourage women to build lives of impact. The Women’s Exchange hosts a monthly event called “Built to Live” that is designed to engage and connect women in Central Ohio in their pursuit of discovering and living their passion and purpose. CSG helped Hamilton Capital develop branded materials to give the events an identity within the larger brand.

 

design services, hamilton capital

Security Benefit | Millennial Retirement eBook

Retirement might seem a far off and near impossible prospect for most millennials, but with a majority of the generation in or nearing its 30s, retirement solutions provider Security Benefit decided to create a resource for those with an eye on the future. Retirement will look different for millennials than any generation, Security Benefit tapped CSG to capture insights as unique as the situation with the ultimate aim of starting financial planning conversations with younger clients.

 

creative services, ebook, security benefit, content marketing

 

ShariaPortfolio | Website Redesign

ShariaPortfolio offers comprehensive wealth management solutions that align with the Muslim faith. The firm needed a new website that increased clarity and experience for users and made it easier for new investors to get started. CSG’s creative services team implemented a clean and simple structure built to prioritize essential information and guide prospects through a clearly defined journey.

 

sharia portfolio, website, digital design

 

CuneXus | White Paper

Innovative technology company CuneXus has a product that can revolutionize lending for banks and credit unions — but first it needs to define the category its product has essentially created. A combination of education, sales enablement and success stories, this white paper illustrates exactly what prospects stand to gain from CuneXus’ perpetual approval technology.

 

creative services, ebook, content marketing, cunexus

 

Holiday Retirement | Misconceptions eBook

When it comes to senior living, there’s what people think they know, and then there is the reality. Holiday Retirement’s communities are designed to encourage social connection and easy living, not to restrict independence. CSG created an eBook that tackled common misconceptions about senior living head-on, first acknowledging the very real concerns and then explaining the lifestyle residents actually experience.

 

ebook, content marketing, design services, holiday retirement

 

ProctorU | Future-proofing eBook

Long before online learning became the standard around the world, EdTech company, ProctorU, called upon CSG to draft an eBook to help organizations future-proof their online earning practices.

mock-up of e-book printed and on a tablet

 

NACHA | API Infographic

National Automated Clearing House Association (NACHA) often needs to communicate complex ideas and practices to make an impact and educate its audiences. The association tapped CSG to draft and design an infographic to bring readers up-to-speed about the importance of API.

Mock-up of graphic on laptop next to 2 pages of designed collateral