USAHS
Case Study
CSG Leverages Public Relations To Elevate A Leading Health Sciences Institution
The University of St. Augustine for Health Sciences (USAHS), a leading graduate institution dedicated to educating the next generation of healthcare providers, turned to Communications Strategy Group (CSG®) for public relations and strategic marketing expertise.
Solving for USAHS’ Why
The University of St. Augustine for Health Sciences is a leading graduate institution dedicated to nurturing healthcare practitioners to be a force for good in their communities. Founded in 1979, USAHS was one of the first institutions in the U.S. to offer physical therapy graduate education. It was USAHS’ success in its physical therapy degree program that led the university to expand into other health science verticals like occupational therapy, speech-language pathology, nursing, education, health sciences and healthcare administration, and continuing education.
USAHS excels in transforming society by instructing the next generation of healthcare providers to fill employment gaps. However, as graduate healthcare education evolved since their founding, the market became more and more saturated with other institutions with similar program offerings.
To distinguish USAHS from the rest, USAHS approached CSG for its expert education industry guidance and support to raise awareness, expand thought leadership and boost the academic credibility of the university. These activities sought to:
And we’ll share a secret with you…CSG, one of the country’s top higher education marketing and PR agencies, delivered.
USAHS Surges Into the Media Spotlight
CSG’s education industry experts recognized the wealth of distinctive expertise living within the walls of USAHS in the form of faculty members who were also working professionals and consistently demonstrating their expertise through research and other contributions in their respective fields. It’s with this recognition that CSG activated USAHS faculty members to serve as a megaphone for expressing the value that the university offers to students, communities and the healthcare industry.
With rich and ever-expanding expertise within USAHS, CSG narrowed in on three strategic guardrails to accomplish our overarching goals:
Prioritize coverage for the Occupational Therapy program to increase enrollment.
Secure local coverage to raise awareness of campus locations among prospective students, faculty and clinical partners.
Position USAHS as a leading institution in all program disciplines with their interprofessional education approach.
With these strategic guardrails in focus, we activated proactive and reactive media relations.
Proactive Media Opportunities
Ideate timely and relevant stories that will generate media traction and attention to advance core objectives for the USAHS occupational therapy program.
Reactive Media Opportunities
Monitor the media and offer resources and commentary on all relevant subject areas, like physical therapy, speech-language pathology and nursing, where the USAHS can add value.
Comprehensive Media Coverage Meets Prospects Where They Are
As a result, CSG secured an abundance of media coverage spotlighting USAHS’ programs in top-tier media outlets – national consumer, local media and industry trades like healthcare and higher education – that directly aligned with our strategic guardrails.
CSG’s comprehensive higher education public relations expertise has been invaluable in meeting and exceeding the USAHS’ goals and objectives.
Program Focus: Occupational Therapy
Local Coverage
Aspirational Coverage Touting University Expertise
Have a strong story to tell but unsure how to tell it?
CSG’s expert strategic public relations professionals can help you not only craft a compelling narrative but also ensure this message resonates effectively and leaves a lasting impact. Connect with us today.
They’re exceptionally well-organized and skilled in project management. The client is pleased with Communications Strategy Group (CSG®). The team is exceptionally well-organized, allowing them to manage the engagement effectively. Their members are highly responsive and deliver work on time. Their strategic thinking has been truly instrumental in the project’s success.”
USAHS Employee
Related Content
CSG Designs PR and Digital Marketing Campaigns for Leading EdTech Company
CSG’s Multifaceted Marketing and PR Expertise Takes N Ventures to New Places
