Reimagine
the customer journey
Applying strategy and behavior design to deliver results.
Whether you’re planning your marketing for next year or looking for a fresh take to conquer customer journey mapping — Communications Strategy Group (CSG®) can help. Our team has pioneered an approach that combines the best strategic marketing tactics with behavior design methods that deliver results. We hone in on what customers really want throughout their purchasing journey and maximize every moment with a laser-focused marketing plan.
In this webinar, you’ll learn how to:
- Reimagine the customer journey through a behavioral lens
- Infuse science into your strategic planning
- Create greater alignment on understanding of
customer attributes - Identify content gaps along the customer journey
- Codify behavior blockers and understand how to message against them
Enjoy!
2024 Planning:
The Customer Journey Reimagined
Meet Shannon FERN:
Chief Strategy Officer
With more than 20 years of diverse communications experience, Shannon designs integrated communications frameworks and directs campaigns that leverage PR, digital marketing and content to spur human behavior.
She has led comprehensive communications initiatives for such brands as Bright Health, Holiday Retirement and Kaiser Permanente. A graduate of Trinity University in San Antonio, Texas, Shannon began her career working in sports marketing with such brands as the PGA Tour and Dick’s Sporting Goods.
Clients Past & Present
