In edtech, trust is non-negotiable. School and district leaders are shopping for credibility, outcomes, and alignment with their mission. Earned media is one of the most powerful ways to build this credibility, and fast.

At CSG, we see earned media not just as coverage, but as connection. It transforms your brand from an unknown to a trusted solution in the eyes of decision-makers.

Why Earned Media Matters for EdTech Growth

1. Validates Your Brand

Coverage by trusted education, tech and business outlets, as well as local media, acts as third-party proof that your solution is credible, effective and worth exploring.

2. Amplifies Awareness Beyond Your Channels

Earned media reaches audiences your paid and owned channels can’t, increasing brand visibility and recall among key decision-makers.

3. Builds Trust During Procurement

When school and district leaders see your brand in respected publications, it removes friction from the evaluation process.

Learn how to integrate PR with edtech marketing for growth.

How to Leverage Earned Media for School and District Leaders

1. Target the Right Publications

Focus on education trades like EdSurge, EdTech Magazine, Education Week and regional outlets covering district news.

2. Tell Stories of Impact

School leaders want proof. Pitch stories featuring:

  • Program and product results
  • Educator testimonials
  • Student achievement data

3. Align Pitches with News, Policy and Funding Trends

Tie your solution to current events, funding priorities or legislative initiatives to increase relevance and editorial interest.

4. Build Relationships with Journalists

Proactive relationship-building with education reporters ensures your brand is top of mind when they seek expert commentary.

See how CSG helped an edtech client secure national coverage using media connections and industry expertise: View the case study.

Skim-Reader Snapshot: Earned Media for School Leaders

  • Validates your brand with third-party proof.
  • Expands awareness beyond owned channels.
  • Builds trust during evaluation and procurement.
  • Focus on impact stories and relevant trends.

The CSG Difference: Earned Media with Intent

Coverage for its own sake is nice, but at CSG, we go further. We craft earned media strategies rooted in behavior design and education expertise to build credibility that ultimately drives conversion.

Ready to make your brand visible and credible to school and district leaders? Let’s talk.

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With earned media coverage, your company can stand out in headlines while persuading school leaders to believe in what you stand for and what you can achieve together.