The global space economy is now worth $546 billion, with more growth expected in coming years. As technological shifts diversify the market and generate new demand, governments, established organizations and disruptive start-ups find themselves searching for new ways to engage investors, clients and consumers in this sector.
If they haven’t already, space companies should begin to adapt the marketing strategies that have proved successful elsewhere to their needs. As inevitable as the law of gravity, the competition sure to follow growth in this industry means that companies will need clear branding, compelling messages and well-deployed tactics to succeed.
In an article for Forbes Communications Council, Communications Strategy Group (CSG®) Chief Marketing Officer Dan Mahoney draws on his decades of marketing experience and extensive knowledge of the space industry to outline winning strategies for these companies to raise awareness, build trust and gain a foothold among their most valued audiences.