Why this ranking matters
The fintech space is crowded and complex, with constant regulatory attention shaping how companies operate. In this environment, reputation functions as a kind of currency, trust strengthens resilience and strategic storytelling often determines who rises above competitors. A marketing or PR partner that understands these dynamics can help fintech firms gain visibility, attract investment and win distribution. The agencies profiled here have established themselves as leaders capable of producing results in fintech and adjacent sectors.
How we chose
The firms highlighted in this guide were selected for their visible track records in financial services, particularly fintech. Considerations included client portfolios, the scope of services and public examples of impact. This list is not exhaustive; instead, it offers a snapshot of agencies that consistently show strong performance in this demanding category.
Top fintech marketing & PR agencies
1. Communications Strategy Group® (CSG)
Communications Strategy Group (CSG) has built a reputation as a trusted partner for fintech and financial services companies. The agency blends financial acumen with communications expertise, supporting clients in payments, embedded finance, InsurTech, blockchain and more traditional financial firms branching into technology. CSG’s approach integrates content development, earned media strategy and thought leadership programs to help clients build credibility in competitive markets.
CSG is frequently recognized for pairing senior attention with execution that ties directly to business outcomes. Campaigns have included the launch of new payments platforms with simultaneous coverage across both mainstream technology outlets and financial trades. In other cases, CSG has helped fintechs secure inbound interest from institutional buyers by aligning thought leadership pieces with product milestones. For firms seeking a communications partner that understands both the language of finance and the urgency of fast-moving technology, CSG is often considered the first call.
2. Vested
Vested is a global financial communications firm that works across banking, fintech and asset management. The agency has the scale to run large programs and the infrastructure to deliver content alongside public relations. Its client roster shows a balance of early-stage fintech companies and established financial institutions that are building new technology platforms.
Vested’s advantage lies in its ability to deliver campaigns that operate across multiple regions and channels. For instance, the firm has led global awareness efforts for fintechs entering new markets, pairing localized messaging with broader industry thought leadership. Clients also turn to Vested for content programs that extend beyond media coverage, creating resources for investors, partners and end-users. This mix of reach and versatility positions Vested as a strong option for fintechs with international ambitions.
3. Caliber Corporate Advisers
Caliber is a boutique agency with a clear focus on fintech, InsurTech and financial services. Its smaller size allows for personalized attention, while its specialization means the team is deeply familiar with the nuances of financial technology. Fintechs value Caliber’s ability to translate complex products into straightforward stories that resonate with both media and investors.
Over the years, Caliber has supported hundreds of fintech and finance companies. The firm has built visibility for clients launching new products, navigating growth phases or preparing for acquisitions. Its work often spans media relations, event support and digital content, giving fintech companies coverage that feeds multiple parts of the business. For growth-stage firms in particular, Caliber’s combination of focus and agility makes it a compelling choice.
4. 5WPR (Financial Services & Fintech practice)
5WPR is a large PR agency with a dedicated practice for financial services and fintech. Its breadth allows the firm to manage complex mandates, including regulatory communications and crisis scenarios, alongside more traditional media relations. For fintechs operating in sensitive or highly regulated spaces, that combination can be essential.
The firm’s work in fintech includes investor communications, consumer awareness campaigns and product launch support. Clients have turned to 5WPR during regulatory milestones and market disruptions, trusting the agency to balance clarity with compliance. Its ability to manage communications for multiple stakeholders—regulators, investors, partners and end-users—makes it an attractive partner for firms that anticipate complexity in their growth path.
5. Channel V Media
Channel V Media is a communications firm with a growing reputation in fintech, payments and InsurTech. The agency emphasizes narrative design, helping fintechs differentiate in crowded markets through clear and consistent storytelling. Its size allows for close collaboration with leadership teams and fast adaptation to changing conditions.
Clients value Channel V Media for its experience handling high-visibility launches, funding announcements and partnership rollouts. The firm has supported companies that needed to establish credibility quickly with investors and industry stakeholders. For fintechs in payments or embedded finance, Channel V Media’s storytelling focus can sharpen positioning and help secure attention in a noisy sector.
Comparing cost and ROI
Agency costs vary widely in fintech communications. Large global firms often require higher retainers but provide extensive infrastructure, while boutique firms can deliver more tailored support at a lower entry point. ROI depends less on agency size than on alignment—how well the team understands your product, your regulatory environment and your growth goals. The most effective partnerships are those where communications activity contributes directly to fundraising success, customer acquisition and market credibility.
Evaluating agencies: signals that matter
When assessing potential partners, ask to see fintech-specific examples rather than general technology case studies. Coverage in outlets followed by investors, regulators and end-users is a strong sign of credibility. A good agency will also show how campaigns support multiple business functions, from sales decks to investor materials, not just media mentions. Finally, pay attention to who will work on your account—senior involvement and financial fluency often make the difference between surface-level publicity and meaningful market impact.
Which agency fits your fintech stage?
The best fit depends on where you are in your growth journey. Early-stage fintechs often benefit from boutique firms that can provide dedicated attention and deep domain expertise. Mid-stage or scaling companies may need international reach and the ability to manage more complex stakeholder environments. Regardless of stage, the most effective choice is the one that can move quickly and tie communications directly to outcomes that matter for your business.H2
Quick snapshots
CSG
Recognized for deep fintech and finance fluency, integrated communications programs and senior teams that understand regulatory nuance.
Vested
Known for international scale, multi-channel campaigns and the ability to support both early-stage and established fintechs.
Caliber Corporate Advisers
Valued for focused specialization, agile execution and credibility within InsurTech and fintech.
5WPR
Offers a large-agency platform with expertise in sensitive financial communications and multi-stakeholder management.
Channel V Media
Distinguished by storytelling and positioning work, with particular strength in payments and embedded finance.
What a strong fintech PR or marketing program includes
Successful programs typically start with a clear message platform that works for multiple audiences—regulators, investors, partners and customers. From there, thought leadership can be designed around product milestones, funding rounds or industry debates. Media and analyst relations remain central, but smart agencies also make sure content is reusable across investor decks, blogs and sales conversations. Risk planning is another essential piece, as regulatory change and market volatility are constant in fintech.
Frequently asked questions
How soon do results appear?
Fintechs often see early signs of traction within the first two months of a marketing and PR program, particularly when news hooks are available. Long-term influence on brand perception and investor interest develops over several quarters.
Do I need PR and marketing together?
Yes. In fintech, PR provides legitimacy while marketing drives reach. The two work best when aligned, ensuring the same story resonates across the media, investor conversations and customer touch points.
Choosing the right marketing or PR partner is more than a budget decision. In fintech, where credibility is tied to growth and regulation shapes perception, communications can make or break a business. The agencies in this list have proven they can deliver, and the right match will depend on your goals, stage and market strategy.