CSG: A Full-Service Edtech Marketing and PR Agency
Strategic Partnership That Delivers
From getting by to getting noticed
In today’s competitive education technology landscape, even the most transformative tools can go unnoticed without the right story and strategy. As a full-service edtech marketing and PR agency, CSG helps education brands earn visibility, credibility and trust—from classrooms to boardrooms. We partner with K–12, higher education and lifelong learning companies to build and amplify the narratives that move markets, inspire educators and accelerate growth.
Strategic Marketing and PR for Edtech Companies
The education ecosystem is evolving rapidly, from digital classrooms and adaptive learning to AI-driven tutoring and assessment platforms. CSG’s team understands these shifts and the nuances of communicating to multiple audiences, including faculty, administrators, educators, parents and investors.
Our edtech marketing and PR services include:
Whether you’re a startup announcing funding or an established company scaling into new markets, we build integrated campaigns that drive awareness and adoption.
Edtech Marketing Plans That Deliver Results
Effective edtech marketing requires deep audience insight and a message that connects both logically and emotionally. Our team develops custom edtech marketing plans built around your goals, from product adoption and lead generation to fundraising and brand visibility. By balancing data-driven strategy with creative storytelling, we ensure your brand resonates with educators, decision-makers and learners alike.
WHY CSG®
Turning Insights Into Continuous Growth
At CSG, every edtech marketing and PR strategy is built on measurable outcomes. From the first strategy session to post-launch reporting, we use performance data to understand what’s driving engagement and where we can refine for a greater impact.
Our analytics go beyond impressions and clicks to reveal how audiences are responding and which messages resonate most. These insights inform adjustments that need to be made to ensure every marketing and PR effort stays aligned with your goals and the shifting dynamics of the education market.
This data-driven approach transforms results into intelligence, helping your brand not only perform better but evolve smarter with every campaign.
Case Study Snapshot: Proximity Learning
When Proximity Learning faced a surge in demand for virtual teachers amid a national shortage, they engaged Communications Strategy Group (CSG®) to design and execute an integrated digital marketing and public relations campaign that helped the organization reach its recruitment goals for certified virtual teachers and grow district acquisition.
The Challenge
Proximity Learning needed to recruit certified, experienced virtual educators quickly, while also raising awareness of their brand among school and district leaders.
Approach
- CSG conducted audience research to identify two key segments: qualified teachers seeking a live-stream teaching environment and district decision-makers needing staffing solutions.
- The multi-channel paid digital marketing strategy launch covered LinkedIn, Meta, YouTube and programmatic display advertising. The campaign employed stage-based messaging: first building awareness, then focusing on conversion and retargeting.
- Simultaneously, CSG implemented a targeted PR campaign to generate earned media coverage across national, educational trade and local outlets, driving further visibility and interest.
Results
- Five times more digital campaign conversions quarter over quarter, while cost-per-click declined and click-through rates exceeded industry averages.
- 591 media mentions over nine months, with widespread coverage in top-tier trade publications such as the Washington Times, the Wall Street Journal, SmartBrief, and Education Week.
Case Study Snapshot: SchoolAI
When SchoolAI secured its Series A funding, the company turned to Communications Strategy Group (CSG®) to introduce its vision to the K-12 community and establish the brand as a credible, student-first leader in a category under intense scrutiny. CSG built an earned media strategy that connected the funding milestone to real classroom impact, giving SchoolAI a trusted voice in one of education’s most closely watched conversations.
The Challenge
Artificial intelligence entered K-12 education under a cloud of uncertainty. District leaders were asking hard questions about safety and effectiveness. Educators approached new AI tools with real skepticism, and parents needed reassurance that their children’s classrooms would remain focused on learning outcomes. SchoolAI needed its Series A announcement to do more than mark a funding milestone. It needed to establish the company as a thoughtful, trustworthy presence in a market where credibility can not be taken for granted.
Approach
CSG led a strategic, embargoed outreach process that placed SchoolAI’s Series A announcement with the reporters and outlets best positioned to shape how the market understood the company, and coordinated in-depth interviews that gave SchoolAI leadership room to articulate its student-first philosophy. After that, CSG extended the narrative beyond the funding news by securing educator-centered stories that showed SchoolAI in active use across real districts, aligning the funding announcement, district adoption stories, and thought leadership around a single student-centered narrative grounded in classroom experience.
Results
- 47 earned media placements in six months
- 43 reporter interviews secured
- 292M+ estimated media reach
- 49% share of voice by volume
- Coverage included The Wall Street Journal Pro Venture Capital, EdWeek Market Brief, Axios, MSN, Tech & Learning, District Administration, EdTech Digest and The Center for Digital Education, along with regional broadcast coverage highlighting early district adoption. Each placement reinforced SchoolAI’s credibility and built long-term brand value in a complex, high-stakes market.
They feel like a true part of our team. The CSG team knows the industry and comes to the table with great suggestions. They seem truly invested in our success and are the best PR team I’ve had the pleasure of working with.
Victoria Londerholm
Director of Content and Creative Marketing
They are genuinely excited about our success. They make us feel like our startup is really on to something. If they are excited about us, the media will be excited to talk to us and our customers. That’s the most important part of PR.
Joe Abraham
CEO and Co-Founder
Ready to Accelerate Your Edtech Brand’s Growth?
At CSG, we combine deep education market expertise with proven marketing and PR strategies that drive awareness, engagement and measurable results. From media visibility to digital demand generation, we help edtech brands communicate their impact, build trust with decision-makers and grow with purpose. Let’s talk about what’s next for your edtech brand.