association conference marketing
Accelerate Registrations with a Dynamic Conference Marketing Strategy
For associations, conference registrations are their lifeblood. Not only do they prove relevance in the ever-changing market, but registrations can also be the single largest driver of non-dues revenue for most associations. So if conference or tradeshow registrations are lacking, it can be a significant blow to the association.
At Communications Strategy Group (CSG®), we have a proven track record and methodology for delivering highly forensic digital marketing approaches that boost conference and tradeshow registrations. We specialize in targeted ads that reach audiences when and where they are to capture their interest and, in turn, their attendance to your conference. With our Conference Marketing Accelerator, we execute conference marketing plans that foster a sense of excitement and anticipation for your conference and accelerate attendance.
The Conference Marketing Accelerator includes:
- Targeted creative that compels registration
- Paid digital campaigns that reach prospects where they are
- Landing pages that convert attendees at high rates
- Ongoing reporting that informs constant iteration and
future campaigns - And much more
Client Spotlight
Digital Marketing Supercharges Professional Learning Conferences
A leading education association hired CSG to design and run paid digital campaigns for their professional development conferences — renowned and emerging alike. The results — across conferences of different sizes, scale and levels of awareness — demonstrated the impact of our behavior design-driven approach in a variety of contexts. Conference registrations soared, costs dropped and the association added to their prestige as the industry standard for event hosting.
Lower cost per click after engaging CSG
Average event registrations converted via paid
Lower cost per acquisition after engaging CSG
The CSG Difference: Our Association Conference Marketing Approach
Our experienced team of industry-focused strategists and savvy digital marketers operate with a deep understanding of the association marketplace and know the digital levers to pull to connect with audiences, drive leads and boost attendance with highly productive conference marketing campaigns.
Tap Into A Proven Partner
For an association, we know how critical conference marketing is to your overall success. Our team specializes in building conference digital marketing campaigns that are targeted, cohesive and measurable.
Cut Through the Clutter
There are more sources of professional development than ever before that may be stealing attention away from your conference. Your conference needs to stand above the noise. With Conference Marketing Accelerator, your conference marketing effort will put your event in the right place with the right message at the right time to drive registration.
Deliver Results When It Matters
When the pressure is on and a conference is approaching fast, there is no time to waste. We understand the intricacies of the association space and bring solutions to the table that are proven to drive registrations quickly and effectively.
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