Education content marketing
Engage Education Audiences with Timely, High-Quality Content
As the advertising landscape changes, leaders in education turn to content marketing to provide value and drive interest.
The education experts at Communications Strategy Group (CSG®) turn insight into action with marketing strategies built on customer journey maps, preparing our clients to meet their audiences on the right platforms with the kind of content that will work best.
But that’s only the beginning. We also execute those strategies with content ranging from blog posts and thought leadership pieces, to social media promotions, to video interviews and product highlights. Whether the goal is more revenue, increased enrollment, organic traffic or SEO, we’re ready to find the right message and deliver it.
Our Content Marketing Specialties
Having the right content for each situation requires a broad and deep command of promotional strategies.
When an education client comes to us with a challenge that content marketing addresses, CSG can handle everything from identifying the most promising target channels to creating a full array of content and a schedule for deploying that content. We seek out the right tool for the job and then bring it into alignment both with a brand’s identity and the audience in question — organizations, students, teachers, school administrators, vendors and more.
Our content services include:
- Email Nurture
- eBooks
- Whitepapers
- Internal Communications
- Blog Posts
- Infographics
- Videos
- Social Media
- Newsletters and eNewsletters
- Event Collateral
- Sales Materials
K-12 Clients
Higher Ed Clients
Who We Help
Universities and
Community Colleges
SCHOOLS & DISTRICTS
- State Departments of Education
- Education Associations
- Foundations
- Advocacy Organizations
- B2B and B2C Education
- EdTech Companies
- Education Asset Managers
Creative Spotlight
Audience Research and Content Plan Garners 600,000 scholarship inquiries for eLearners.com
ELearners.com came to CSG with a puzzle: They needed leads for the website’s partner colleges and universities, but just where these leads would come from was unclear. CSG performed audience research to identify untapped markets and key decision blockers, then devised a multi-channel content marketing plan to inspire confidence and address audience concerns.
The results showcased the power of tailoring content to suit each new challenge.
The CSG Difference: Our Education Content Marketing Approach
Foundational Content Platform
Melding principles of storytelling with industry knowledge creates content with teeth. CSG arms our clients with a compelling voice and story using our field-tested foundational content platform: a series of protocols such as brand archetypes, manifestos, pillars, messaging matrices, style guides and content calendars.
Content with Intent
CSG knows that every element of an education marketing initiative has to serve a specific role. It also has to strike the right tone for the point in the sales funnel where it falls. We dive deeper than content for its own sake to give our education clients marketing assets informed by data and behavior design.
Make Once, Use Often
With every deliverable, we ask ourselves, Where else could this be used? Whenever possible, we reshape existing work for other platforms and channels to maximize the value of our clients’ investments and diversify marketing campaigns.
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Case Studies
Social Media and Video Campaign Increases Teacher Involvement by 25% in K-12 Science and Education Program
Public Relations for Higher Education Association Elevates Awareness and Relevance
CSG Designs PR and Digital Marketing Campaigns for Leading EdTech Company
Client Testimonials
Doing excellent work that gets results isn’t enough for CSG. They’re smart, genuine people who also treat their client relationships with great care. I’m so fortunate to have them as a partner.
AVERY WAXMAN
VICE PRESIDENT OF EXTERNAL COMMUNICATIONS, NORTH AMERICA, NAVITAS
CSG’s education team quickly becomes an extension of your team and consistently delivers outcomes that have real value and advance key organizational goals.
RON ZWERIN
Former Director of Marketing Communications, EDUCAUSE
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