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CSG | Communications Strategy Group

content return on investment

content marketing ROI
Content Marketing

The ROI on Content Marketing

ByTeam CSG November 30, 2021January 31, 2025

What is a good return on investment for content marketing? How do you measure content marketing effectiveness? And, if you’re new to this, what do all these words even mean? All are important questions and we’re coming at you with some answers in this quick guide.

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  • What We Do
    • Public Relations
    • Content Marketing
    • Branding & Positioning
    • Creative Services
    • Crisis Communications & Reputation Management
    • Digital Marketing
    • Internal Communications
    • Social Media
    • Video Marketing Services
    • Web Development & Design
  • Who We Are
  • Industries
      • Space & AerospaceWe focus on pushing the boundaries of what’s possible. We’ll help advance your core business goals.
      • ConsumerA good product is not enough, you have to meet audiences where they are, with the right message. We can help.
      • Financial ServicesComplexity, competition and rapid change are no match for dedicated financial services marketers by your side.
      • EducationThe education landscape is vast — we’re steeped in every facet to help our clients make a difference.
      • HealthcareOur team of experts understands how to build strategies that empower decision makers and create business impact.
      • WellnessWe blend deep category expertise with consumer insights to empower companies that help people live well.
      • Renewable EnergyNet zero is possible — we’re proud to support our partners leading the the sustainability ecosystem.
  • Careers
  • Case Studies
  • Talk To Us