In 2025, the edtech landscape is brimming with innovation, yet the path to visibility is more complex than ever. With increased competition, evolving buyer behavior and a discerning audience of educators, administrators and investors, edtech companies face a high bar when it comes to gaining attention and trust. Strategic public relations (PR) is no longer a “nice to have” — it’s a cornerstone of growth.
This article explores the most effective PR strategies tailored for edtech companies navigating the shifting terrain of 2025. Whether you’re launching a new product, seeking investment or scaling market presence, these insights will help you turn intention into impact.
Why Edtech Companies Need Specialized PR in 2025
The education market is uniquely human. It relies on trust, efficacy and a clear understanding of how solutions support learning outcomes. Generic, one-size-fits-all PR won’t cut it. Edtech companies need PR strategies that are:
- Rooted in behavior design
- Tailored to diverse audiences (K-12, Higher Ed, corporate L&D)
- Built for long-term credibility, not just momentary buzz
The right PR strategy can:
- Open doors to districts and institutions
- Drive thought leadership and media coverage
- Attract investors and strategic partners
- Position your brand as indispensable in the education ecosystem
Top 10 PR Strategies for Edtech Companies in 2025
1. Own the Narrative Through Thought Leadership
Thought leadership isn’t just about opinions—it’s about owning your category. Founders and CMOs should develop a consistent POV on key trends like AI in education, hybrid learning or equity in access. Use LinkedIn, contributed articles and podcasts to build an audience.
Pro tip: Partner with your agency to ghostwrite content that reflects your vision and voice. At CSG, we believe your story matters — and we help you say what you mean, to the people who most need to hear it.
2. Leverage Data to Tell Compelling Stories
Original research and user data are catnip for journalists and stakeholders. Whether it’s efficacy metrics, engagement benchmarks or market trends, use data to drive your narrative.
- Commission proprietary studies
- Share anonymized platform usage data
- Collaborate with institutions on pilot outcomes
3. Build an Executive Visibility Program
Founders and executives are brand assets. Developing a spokesperson strategy that includes speaking engagements, media interviews and awards builds trust with multiple stakeholders.
Ready to put your founders in the spotlight? Explore our blog for thought leadership strategies.
4. Target Trade and Tier-One Media
Earned media remains a credibility cornerstone. A mix of education trades (EdSurge, Inside HigherEd, Education Week) and national business outlets (Fast Company, TechCrunch, Forbes) ensures you reach both educators and investors. Pitch strategies:
- Tie news to macro trends
- Offer exclusive interviews or data
- Build relationships with beat reporters
5. Activate Educator Champions and Case Studies
Social proof is powerful. Showcase real-world impact through:
- Case studies from pilot programs
- Video testimonials from educators and admins
- Co-authored blogs with institutional partners
See how we help edtech companies amplify their stories and promote innovative learning tools and resources: Read the case study.
6. Align PR with Fundraising Milestones
Planning a seed or Series A round? Start PR prep 3-6 months in advance. Fundraising news is a media moment — but follow-on stories matter just as much. Include:
- Why you raised
- What you plan to do with the funding
- Customer growth and market validation
7. Integrate PR with SEO and Content Strategy
Your PR wins shouldn’t sit in a vacuum. Embed them into your:
- Blog content
- Website messaging
- Email marketing
This amplifies search visibility and makes every win work harder.
8. Run Integrated Campaigns Around Key Launches
Launch moments are your chance to show momentum. Don’t just send a press release. Create a coordinated strategy that includes:
- Press outreach
- Social media bursts
- Partner co-marketing
- Virtual launch events or webinars
9. Develop a Crisis Communications Plan
Education is high-stakes. From data privacy to school closures, PR crises happen. A proactive crisis comms plan protects your brand when issues arise. Include:
- Spokesperson training
- Holding statements
- Approval protocols
10. Measure What Matters
Go beyond media impressions. Track:
- Web traffic
- Share of voice in key publications
- Inbound media inquiries
- Link equity from PR hits
- Educator/investor engagement post-coverage
Learn how to set meaningful KPIs for PR campaigns.
TL;DR: Quick Hits for Edtech PR Success in 2025
Here’s a snapshot of the most important points we’ve covered:
- Develop POV-driven thought leadership
- Use data to back up your claims
- Turn execs into media-ready voices
- Secure coverage in both niche and national press
- Let educators and outcomes speak for you
- Time PR with funding and growth moments
- Integrate PR with SEO and owned content
- Treat launches like campaigns, not one-offs
- Prepare for reputational risks
- Measure strategic, not just vanity, metrics
Partner with the Edtech PR Experts
At CSG, we don’t do PR in a vacuum. We craft communication strategies that turn intent into action, built on behavior design and industry nuance. Whether you’re pre-seed or post-exit, we help edtech brands grow with clarity, connection and credibility.
Ready to create momentum that matters?