CSG Flexes K-12 Education Digital Marketing Muscle to Prove Results for ISTE

As a K-12 education digital marketing agency, Communications Strategy Group (CSG®) specializes in developing omnichannel campaigns that drive traffic and measurable results. Want proof? Check out our work with ISTE.

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Solving for ISTE’s Why within the Education Industry

  • Driving meaningful traffic to the website
  • Building a cost-efficient campaign 
  • Showing a measurable ROI backed up by data

CSG Leverages Digital Expertise to Drive Traffic

Once live, CSG’s team constantly monitored the campaign’s performance and optimized it to ensure peak performance and maximum results. 

Highly Targeted K-12 Digital Marketing Campaign Drives Traffic

As a result of focusing our digital marketing efforts on specific audiences, CSG’s campaign drove impressions and high-intent traffic to ISTE’s website.

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We hit our goals and achieved over 52,000 total clicks when the campaign was live.

What’s more, the Reddit ads we ran to test engagement on the platform contributed to most of the site traffic.

After launch, CSG kept a close eye on the campaign and proactively optimized the ads daily. This allowed us to allocate the ad spend accordingly and boost performance. We also shared the campaign’s digital dashboard with the ISTE team on weekly status calls to explain any updates or optimizations that were made.

CSG is a K-12 digital marketing agency with decades of experience in education and a unique digital approach that helps our clients achieve their goals.

Want to learn more about how you can put the power of a full-service digital marketing firm to work for you?

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