CSG Flexes K-12 Education Digital Marketing Muscle to Prove Results for ISTE
As a K-12 education digital marketing agency, Communications Strategy Group (CSG®) specializes in developing omnichannel campaigns that drive traffic and measurable results. Want proof? Check out our work with ISTE.
increase in website traffic
Solving for ISTE’s Why within the Education Industry
CSG Leverages Digital Expertise to Drive Traffic
Once live, CSG’s team constantly monitored the campaign’s performance and optimized it to ensure peak performance and maximum results.
Highly Targeted K-12 Digital Marketing Campaign Drives Traffic
As a result of focusing our digital marketing efforts on specific audiences, CSG’s campaign drove impressions and high-intent traffic to ISTE’s website.
We hit our goals and achieved over 52,000 total clicks when the campaign was live.
What’s more, the Reddit ads we ran to test engagement on the platform contributed to most of the site traffic.
After launch, CSG kept a close eye on the campaign and proactively optimized the ads daily. This allowed us to allocate the ad spend accordingly and boost performance. We also shared the campaign’s digital dashboard with the ISTE team on weekly status calls to explain any updates or optimizations that were made.