Janus
Case Study
PR Program Generates Widespread Brand Awareness Resulting in 60% Increase in AUM
With over $370 billion in assets under management, Janus Henderson Investors is a prominent global active asset manager.
For more than six years, Communications Strategy Group (CSG®) has been the financial service public relations agency of record for Janus Henderson Investors. During that time, the firm has grown its assets under management (AUM) by $220 billion and become a global leader helping investors achieve long-term financial goals through a broad range of investment solutions, including equities, fixed income, quantitative equities, multi-asset and alternative asset class strategies.
fund profiles secured
AUM growth from 2012 to 2018
estimated earned impressions in 2017 alone
interviews and media tours booked with top-tier media reporters
Media Coverage
The CSG team leveraged over two decades of industry experience and deep relationships with top-tier national business and financial advisor trade reporters to implement a content-driven thought leadership platform.
CSG generated a consistent stream of stories in prominent media outlets, including CNBC, FT, Wall Street Journal and Bloomberg, secured coveted fund profile feature stories and bylined articles, and managed the announcement of one of the highest profile talent moves in the history of the industry, helping to establish Janus Henderson Investors as one of the best known and most respected asset managers in the world.
CSG + Janus Henderson Investors’ Highlights
CNBC Day at Janus Henderson Investors
CSG orchestrated a media event where CNBC’s “Street Signs” anchor Brian Sullivan broadcasted live from the Denver headquarters and interviewed company executives, multiple portfolio managers and investment team members.
Politics and Investing Roundtable
The CSG team organized and promoted a roundtable moderated by The Wall Street Journal that positioned Janus Henderson Investors at the epicenter of commentary and thought leadership on the investment implications of the presidential election.
Bill Gross Announcement
CSG managed the media firestorm around Bill Gross’ historic move from PIMCO to Janus Henderson Investors. The transition was one of the highest-profile talent moves in the history of the industry. As such, it prompted a multitude of questions and a massive opportunity for Janus Henderson Investors to grab the spotlight and use it to illuminate its capabilities, prowess and reputation within the industry.
CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. The tight partnership has made a tangible difference for Janus Henderson.
Robin Beery, former executive vice president, U.S. Distribution, Janus Henderson Investors
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