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Finance

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SHIFTING FROM CONTROL TO INFLUENCE

The financial services marketplace grows more crowded and complex with each passing day. And yet, when you look at the conversations most companies are having with consumers and intermediaries, it’s a sea of sameness. Today’s financial services consumers and intermediaries are seeking a careful balance of trusted advice in a DIY world. It’s at that intersection that compelling content experiences supply distinction of voice and action. Overlaying behavior design with creative ingenuity and outreach that’s fueled by influence, we help B2B and B2C financial services companies rise above the cacophony and meaningfully connect to their audience.

Who We’ve Worked With

"Our relationship with CSG is a true partnership. They’ve proven themselves to be consistently proactive, buttoned up and reliable – we know we can trust them to stay on top of everything."
-Lydia Hattrup VP of Marketing of Buzz Points
"The CSG financial services team has a deep understanding of the financial planner community and professional. They’ve been a fantastic partner in helping us rethink our business model and content strategies."
-Ron Zwerin, CMO of Financial Planning Association
"I appreciate the flexibility and commitment to solutions at CSG.
PR plans and strategy change over time, so it’s important to have an agency that adjusts along with those changes to continue delivering results."
-Matt Kobussen, Media Relations Manager of Invesco PowerShares
"CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. This tight partnership has made a tangible difference for Janus."
-Robin Beery, Former Executive Vice President, U.S. Distribution, Janus Henderson Investors
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"Over the six years we’ve worked with CSG, they have been committed to our success and have deeply invested in understanding not only us as a company, but also what makes us unique."
-Gabe Krajicek, CEO of Kasasa
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"We engaged CSG to help us build our public relations strategy and capability. With their expertise, we grew our placements by more than 500% and built a strong media presence."
-Dave Clauson, Vice President & Marketing Communications of Security Benefit
"CSG’s expertise in the payments space was stellar; their professionalism was extraordinary, and their attitude was contagious. As a direct result of their contributions, our program exceeded expected outcomes on every measure.
I’d recommend CSG far and wide.
"
-Maria Antonelli, SVP, Director Corporate Communication, The Bancorp
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