CSG | Communications Strategy Group

Communications Strategy Group

A Content Marketing and Strategic Communications Agency

We Are Financial Services.
More than a financial services PR and content marketing agency.

Communications Strategy Group’s (CSG) financial services team is a leader in strategic communications and marketing solutions, ranging from PR, brand communications and content marketing to social media and reputation management for financial services firms.

As a trusted partner and strategic advisor to our financial services clients, we keep up with the latest industry trends, continuously nurture our relationships with key influencers and reporters, and maintain a firm grasp on how to get important decision makers, such as consumers, financial advisors, intermediaries and B2B decision makers, to engage and take action. Whether we’re introducing a branded content studio at Money 20/20 as part of an integrated content marketing campaign, launching the first actively managed ETF and driving AUM, or consistently securing top-tier media coverage as part of an ongoing PR strategy for a personal finance product, we deploy creative ingenuity and flawless execution to generate tangible business results for our clients.

OUR CLIENTS

  • Retail, Commercial & Investment Banking
  • icon representing financial asset managementAsset Management
  • icon representing finance technologyFinTech
  • icon representing financial paymentPayments
  • icon representing cryptocurrencies and blockchainCryptocurrency & Blockchain
  • icon representing financial advisoriesWealth Management
  • icon representing financial associationsAssociations
  • icon representing business to business vendorsB2B Vendors
  • icon representing employee benefitsEmployee Benefits
  • icon representing financial insuranceInsurance

We Know Financial Services

We have a deep bench of expertise. Our senior level team has spent decades serving banking, FinTech, payments and wealth/asset management clients. Some of the most prominent brands have made us their marketing and financial services PR agency of record.

We develop content marketing that gets results. With the financial services industry inundated with marketing materials and thought leadership, it’s imperative to develop quality content that breaks through the noise and achieves tangible results.

We build thought leaders. We have developed thought leadership platforms for the likes of the “Bond King,” along with countless financial services executives over the years. Our expertise in establishing valuable thought leadership and industry authority for our clients ranges from ongoing bylined articles and story placements to prominent speaking opportunities.

We have long-standing influencer and reporter relationships. Our financial services clients are regularly featured on top-tier media channels and publications, including The Wall Street Journal, CNBC, Bloomberg, Financial Times, Forbes, American Banker, Ignites, Investment News, Pensions & Investments and others.

We handle complex reputational issues. We have a long track record of successfully assisting our financial services clients as they navigate complex reputation and regulatory challenges. We combine defensive preparedness with a proactive offense to ensure our clients are protected from the unknown and ready to respond when necessary. Our agency’s regulatory expertise ranges from the SEC to the FDIC to FINRA.

Case Studies

Client Testimonials

I worked closely with CSG to implement and execute various PR and communication programs. We consistently achieved or exceed established strategic objects over the 3+ years I was directly involved with CSG. The CSG team's drive and initiative ensured our communications and programs were timely, appropriate and well positioned.

Gordon Banks President of Marketing, FirstBank
fpa logo

The CSG financial services team has a deep understanding of the financial planner community and professional. They’ve been a fantastic partner in helping us rethink our business model and content strategies.

Ron Zwerin CMO of Financial Planning Association
invesco logo

I appreciate the flexibility and commitment to solutions at CSG. PR plans and strategy change over time, so it’s important to have an agency that adjusts along with those changes to continue delivering results.

Matt Kobussen Media Relations Manager of Invesco PowerShares
janus logo

CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. This tight partnership has made a tangible difference for Janus.

Robin Beery Former Executive Vice President, U.S. Distribution, Janus Henderson Investors
security benefit logo

We engaged CSG to help us build our public relations strategy and capability. With their expertise, we grew our placements by more than 500 percent and built a strong media presence.

Dave Clauson Vice President Marketing & Communications of Security Benefit
the bancorp

CSG’s expertise in the payments space was stellar; their professionalism was extraordinary, and their attitude was contagious. As a direct result of their contributions, our program exceeded expected outcomes on every measure. I’d recommend CSG far and wide.

Maria Antonelli SVP, Director Corporate Communication, The Bancorp
kasasa logo

CSG is a trusted extension of our marketing team. Over the six years we’ve worked with them, they have been committed to our success. CSG has deeply invested in understanding not only us as a company, but also what makes us unique in our marketplace.

Gabe Krajicek CEO of Kasasa
IncomeConductor Logo

[The financial services team] secured coverage in notable industry publications and facilitated award wins to spur greater market awareness. The team develops thorough project overviews and methodically executes their responsibilities. Their knowledge leads to a valuable ongoing partnership.

Sheryl O’Conor CEO of WealthConductor

Insights. Influencers. Intellect.

Trends. Commentary. Analysis. You’ll find them all here.

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