Case Studies | Janus Henderson Investors

Positioning a Global Asset Manager as a Powerhouse with Investors

With over $370 billion in assets under management, Janus Henderson Investors is a prominent global active asset manager.
CSG has been its public relations agency of record for more than six years.

  • 10+
    Fund profiles secured
  • 60%
    AUM growth from 2012 to 2018
  • 1,045,559
    Estimated earned impressions in 2017 alone
  • 100's
    Interviews and media tours booked with top-tier media reporters

For more than six years, CSG has been the public relations agency of record for Janus Henderson Investors. During that time, the firm has grown its assets under management (AUM) by $220 billion and become a global leader helping investors achieve long-term financial goals through a broad range of investment solutions, including equities, fixed income, quantitative equities, multi-asset and alternative asset class strategies.

The CSG team leveraged over two decades of industry experience and deep relationships with top-tier national business and financial advisor trade reporters to implement a content-driven thought leadership platform.

CSG generated a consistent stream of stories in prominent media outlets, including CNBC, FT, Wall Street Journal and Bloomberg, secured coveted fund profile feature stories and bylined articles, and  managed the announcement of one of the highest profile talent moves in the history of the industry, helping to establish Janus Henderson Investors as one of the best known and most respected asset managers in the world.

Highlights from CSG’s work with Janus Henderson Investors include:
  • CNBC Day at Janus Henderson Investors
    CSG orchestrated a media event where CNBC’s “Street Signs” anchor Brian Sullivan broadcasted live from the Denver headquarters and interviewed company executives, multiple portfolio managers and investment team members.
  • Politics and Investing Roundtable
    The CSG team organized and promoted a roundtable moderated by The Wall Street Journal that positioned Janus Henderson Investors at the epicenter of commentary and thought leadership on the investment implications of the presidential election.
  • Bill Gross Announcement
    CSG managed the media firestorm around Bill Gross’ historic move from PIMCO to Janus Henderson Investors.

“CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. The tight partnership has made a tangible difference for Janus Henderson.”

– Robin Beery, former executive vice president, U.S. Distribution, Janus Henderson Investors