Case Study – MGMA
Turning Complex Data Into Consistent Coverage for MGMA
How CSG helped Medical Group Management Association (MGMA) combine proactive media relations and data storytelling to earn 40+ placements and build sustained visibility for its industry-leading research.
Communications Strategy Group (CSG®) is a healthcare public relations and content strategy agency with expertise in translating data-rich research into compelling narratives that earn sustained media coverage.
See What We Did for MGMA
40+
earned media placements over two years
672M+
estimated media reach
70K+
association members reached through coverage
15K+
medical practice organizations represented
Opportunity
Healthcare’s Most Impactful Data Was Getting Lost in the Noise
Medical Group Management Association (MGMA) has been the authoritative voice for healthcare management professionals since 1926. With a membership of more than 70,000 administrators, executives and leaders — representing 15,000+ organizations that collectively deliver nearly half of the healthcare in the United States — MGMA is uniquely positioned to shape the conversations that move the industry forward.
A core part of that mission is research. MGMA’s recurring data reports give healthcare executives a window into the trends directly affecting how practices are run:
- Compensation benchmarks that inform hiring and retention decisions
- Operational performance data that helps practices measure efficiency
- Workforce dynamics that signal where the industry is headed
The insights are real, relevant and valuable. But getting them in front of the right audiences required more than publishing a report.
The challenge MGMA brought to CSG was a familiar one in specialized publishing: how do you make recurring data releases feel fresh, newsworthy and media-worthy, cycle after cycle?
The healthcare trade media landscape is crowded, reporters are selective, and the same dataset that earned a placement one quarter could be ignored the next. MGMA needed a partner that could not only tell the story but build the infrastructure to keep telling it.
solution
A Repeatable Framework for Making Data Newsworthy
Most agencies would have treated each report as a one-off pitch. CSG built a system.
The work began with deep collaboration with MGMA’s subject matter experts, delving deep into the data before crafting a single pitch. From there, CSG’s approach ran on three tracks:
Story Identification
Distilling each dataset to its most timely, reporter-relevant angles, with findings that reflected industry conversations already happening in trade media, not just the numbers on the page.
Pitch Infrastructure
A structured, repeatable framework that transformed each new data release into a steady cadence of newsworthy content, reframing MGMA’s reports as contributions to ongoing healthcare management conversations rather than periodic data drops.
Relationship Investment
Sustained outreach to key journalists and editors across the healthcare trade landscape. This meant positioning MGMA as a reliable, go-to source for credible, data-backed insights, not a transactional media contact, but a deliberate strategy to earn a permanent seat at the table.
The result was a reliable drumbeat of relevant, well-sourced story pitches that kept MGMA’s research visible across conferences, report cycles and industry news over a sustained, multi-year engagement.
impact
40+ Placements. Two Years of Sustained Presence.
Over the course of the engagement, CSG secured more than 40 pieces of media coverage tied to MGMA’s data reports and conference activity, with a consistent focus on surfacing the insight behind the numbers.
Coverage appeared across top-tier healthcare trade publications, ensuring MGMA’s research reached the administrators, executives and practice leaders who rely on this data to make real decisions. Each placement reinforced MGMA’s standing as the authoritative source for healthcare management intelligence across two-plus years of consistent industry presence.
The engagement demonstrated that with the right strategic framework and the right media relationships, recurring content doesn’t have to fight for relevance. It can become a source reporters look forward to.
Secured placements in
Why This Work Matters
The data doesn’t speak for itself. The story does.
Working with MGMA reinforced a principle at the center of CSG’s approach to healthcare PR: the value of research is only as strong as the audiences it reaches. Releasing a report isn’t a communications strategy — translating it into stories that matter to specific reporters, on a timeline that earns attention, is.
Consistency Compounds.
A single media placement creates a moment. A sustained cadence of credible, data-backed coverage builds reputation. The reporters who covered MGMA’s work regularly became advocates who expected and valued the next release, not just contacts who answered a pitch once.
Relationships are Infrastructure.
The most durable PR results come from becoming a trusted source, rather than a vendor of story ideas. CSG’s investment in reporter relationships on MGMA’s behalf meant that each new dataset arrived with context, credibility and a channel already open.
This work reflects CSG’s commitment to doing healthcare communications in a way that respects the intelligence of both the reporters we pitch and the executives they write for.
If you need to turn your organization’s research into consistent, credible media coverage, we should talk.
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