Education Digital Marketing

Inspire Learners. Empower Educators. Uplift Education.

From “K to Gray,” people are curious, knowledge is vital and digital strategies can help institutions and companies alike strike meaningful connections to capture leads and win conversions. Education digital marketing is not just a proving ground for messaging. It is an iterative and cost efficient tactic with immediacy that can gain traction with consumers, prospective students, vital decision makers and essential stakeholders, all within the education ecosystem.

Our digital marketing services include:

Programmatic Paid Media Marketing
Search Engine Marketing (SEM)
Social Media and Paid Social Media

Search Engine Optimization (SEO) and SEO Copywriting Services
Website Development and Landing Pages
Video Marketing
Content Marketing
Business Intelligence
Online Reputation Management
Mobile Marketing
CRM Marketing

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Clients Past & Present

Creative Spotlight: OCLC

Paid Digital Marketing Brings the World’s Libraries to Lifelong Learners

OCLC’s flagship platform, WorldCat.org, puts the world’s libraries at users’ fingertips. With more than 10,000 library collections available to browse, the site is a wonderland for learners, researchers, hobbyists, students and teachers. OCLC engaged Communications Strategy Group (CSG®) to help raise awareness of WorldCat.org and encourage enthusiastic learners to dive deep into their favorite topics using the wide range of resources that libraries have to offer. The earliest campaigns revealed what captures user attention while subsequent months used those insights to drive engagement with specific topics and the platform as a whole even more effectively.

OCLC Stats from January 1 – March 31, 2023

impressions

return visits

new WorldCat.org user accounts

cost per account/lead

new WorldCat.org user generated resource lists

The CSG Difference: Our Education Digital Marketing Approach

We live in a world where even purchases that may resolve in person likely begin or evolve online. That’s why we build robust, cohesive strategies that bridge the gap between the many mediums and channels of communication between brand and consumer. Our digital marketing team fuses customer data and analytics, targeting and conversion optimization with iterative creative that resonates — then we get to work. We apply a lens of deep industry understanding and expertise to make best practices applicable to your goals.

Ask Why

Digital is insightful. Our team evaluates every challenge and opportunity by first asking why — what is the source of the situation? And what end does our work serve? How can we add value through digital marketing? By clearly establishing the need, we can refine our approach, create relevance for our audiences and establish a replicable, impactful strategy.

Make It Contextual

Digital is dynamic. Digital marketing is a powerful collection of technology, tools and channels that allows savvy marketers to meet audiences where they are, curate messages for the right moment and situation, and have a conversation with prospects before any introductions are made.

Refine. Refine. Refine.

Digital is iterative. Strategic teams know that digital work gets better over time. Every project is an opportunity to test and glean new insights. Which button style earns the most clicks? What blockers are of most concern to our audiences? The larger the data set, the greater the potential of future campaigns.

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