technology crisis communications
Proactive Planning and Reactive Support to Navigate Any Situation
Technology crisis communications, like all crisis scenarios, is an act of navigation and management. It’s also a discipline that benefits the prepared. Communications Strategy Group (CSG®) operates on a dual philosophy of proactive planning and reactive frameworks to help our clients prepare for challenging situations ranging from the commonplace to the unforeseen.
The CSG Difference: Our Technology Crisis Communications Approach
Navigating a crisis is equal parts anticipating potential problems and understanding how to approach unforeseen challenges. The ability to do both requires first understanding the sources of potential technology crisis communications situations, including internal misalignment, external influences and everyday reputation management scenarios. CSG’s holistic planning approach considers all of these situations and follows a proactive-reactive methodology to prepare our clients to navigate whatever may come.
Honest Analysis
Effective crisis communications management requires clarity. Organizations and leaders need to be honest with themselves about potential vulnerabilities and scenarios, as well as their ability to respond should the worst happen. Our team is well versed in discovery practices and analysis to help key stakeholders capture an accurate view of the situation and plan accordingly.
4D Proactive Framework
Our 4D framework — discover, define, deploy, develop — supports advance planning for crisis contingencies and online and offline reputation management. Using this framework, our team can comprehensively map company, leadership and environment, and translate that knowledge into a custom plan that addresses current challenges and potential future scenarios that span the gamut from negative reviews to performance issues and natural disaster responses.
CLEAR Reactive Model
Even with robust planning, some situations cannot be fully anticipated. And in general, those situations require quick action. For those moments, we employ the CLEAR model — Calculate, Level Set, Engage, Analyze, Review — which facilitates thoughtful responses to unexpected and unexpected situations. The goal is to promote rational action in those moments that can trigger panic and lead to mistakes that will compound the issues. CLEAR seeks to avoid this by creating templates for stakeholders that facilitate problem solving and quick, appropriate action.
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