wellness social media
Where the Impact of Immediacy Meets Long-Term Strategy
There are some 8 billion people on this planet, and more than half of them — 4.9 billion in fact, use social media. So, when it comes to finding an audience, particularly one with a unifying interest such as wellness, social media remains a marketer’s best friend. The how and why and when of engagement have certainly changed as the average user has grown more savvy. More weary. More saturated.
But the great promise of social media remains true: it is a place where people go to share what moves them — and for wellness brands, social proof lays the foundation for success.
Clients Past & Present
Creative Spotlight: So Delicious
A Fresh Social Approach Introduces A Longstanding Brand to a New Audience
Through a combination of micro-influencers and striking visuals, Communications Strategy Group (CSG®) and So Delicious, leapt into a brave new audience with a trendy, guilt-free indulgence, frozen mousse. The campaign engaged influencers and coached them on creative approaches to jumpstart interest in the product based on genuine reactions and recommendations from social-first experts via a simple directive: taste and tell. The campaign ultimately helped So Delicious break new social ground with:
impressions
micro-influencers
engaged
unique website visits
The CSG Difference: Our Wellness Social Media Approach
We Are Human
Marketers should always look for human context. Wellness social media marketers live and die by that connection. Wellness is an industry by and for people. One populated by extremely personal decisions, deep passions and closely guarded concerns. Gathering insights and understanding the nuances of that journey is where our team defines and refines our strategic approach.
We Are Holistic
Social media does not begin and end on the platforms. It is a forum for creation and amplification, a bustling avenue of customer service and an essential link between audiences and digital campaign components. Our team plans, creates, manages and executes social media strategies informed by higher-order organizational goals and business drivers.
We Are Hyper-Focused
Our dedicated wellness team operates with industry insight and social media sophistication to ensure our clients’ campaigns not only make sense for the channel and audience, but also for the overarching industry environment.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.
