Public Relations
Turning Awareness into Influence
Every brand deserves to be seen, heard and understood. We turn intent into action through public relations strategies that transform visibility into credibility and credibility into measurable impact.
Insight. Influence. Impact.
Why Public Relations Matters
PR isn’t just about coverage — it’s about connection.
A single headline can change perception. A trusted quote can open doors. A reputation, carefully built, can shape everything that follows. At CSG, we design public relations strategies that help brands earn attention, hold it and turn it into lasting trust.
Public relations is how intent becomes visibility. And how visibility becomes value.
Our Public Relations Services
Our public relations services are tailored to serve every stage of your visibility journey:
Strategic PR planning and content calendarization
Media and influencer outreach
Byline development and ghostwriting
Executive visibility and thought leadership programs
Issues and crisis communications
Reputation and sentiment analysis
Speaking engagement and award strategy
Each initiative builds credibility, deepens trust and positions your brand for long-term relevance.
Our Public Relations Approach
We see PR as the connective tissue between reputation and relationship. Every pitch, placement and post should serve a purpose.
Our approach is built around three pillars — Precision, Process and Proactivity — to ensure every story we tell moves your brand forward.
Precision in practice
We plan deliberately and pitch with purpose. Every idea aligns with your strategy and every outreach builds meaningful, measurable momentum.
Process that scales
Our proven framework brings discipline to creativity and agility to execution. We curate ideas, craft content and manage media relationships efficiently, empowering clients to stay focused on what they do best.
Proactive by design
We don’t wait for opportunities — we create them. From trend forecasting to thought leadership placement, we make sure your voice leads the conversation, not follows it.
Customer lifecycle meets content lifecycle
We orchestrate content strategies that evolve as your audience does. From curiosity to conversion, from trial to trust, our strategy ensures continuity across the entire journey.
Proactive vs. Reactive
Public relations works best when it balances creation with reaction: you shape the story and seize the moment.
PROACTIVE
Carve out an ownable niche in crowded spaces with a unique POV. We help your experts become go-to sources before stories break. By ideating timely angles, tracking editorial calendars and using data to guide outreach, we build steady momentum that puts your brand top-of-mind when it matters most.
REACTIVE
When opportunity strikes, we’re ready. We monitor news cycles, media requests and social trends to insert your brand into the right conversations at the right time, strengthening your reputation, visibility and leadership position.
Influencer Relationships
Influence isn’t limited to headlines.
Our relationships span the modern media landscape, from traditional reporters and analysts to podcasters, association leaders and social creators. We map every sphere of influence around your brand, ensuring your message reaches and resonates with the audiences that matter most.
We’ve built enduring partnerships across industries including financial services, education, healthcare, consumer, sustainability, aerospace and technology. Our team knows how to make your story stick.
Foundational PR Platform
Strong strategy creates sustainable visibility.
Our foundational tools turn credibility into currency. Each element reinforces the next, creating a cycle of credibility that compounds over time.
Messaging & Media Training
Equip spokespeople to deliver key messages confidently and consistently.
Contributed Content
Transform subject-matter expertise into thought leadership with bylined articles.
Conference Strategy
Secure speaking roles that amplify authority and expand reach.
Coverage Optimization
Extend earned media across owned, shared, and paid channels for maximum impact.
Measurement & Insights
Quantify success through real-time dashboards tracking reach, engagement, and referral performance.
The PR Lifecycle
Every media moment has a lifespan. We make sure yours endures.
From the first pitch to post-placement amplification, we connect each step of your communications journey, aligning strategy, content and coverage to drive ongoing engagement
PR Engine
- Business/Product Announcements
- Proprietary and Secondary Research
- Anticipate and React to News and Trends
- Subject Matter Expertise
- Champion Stories
- Content
- Champion Storie•Content
PR Amplification
- Proactive Outreach
- Reactive Response
- Contributed Content
PR EXTENSIONS
- Speaking Opportunities
- Awards and Recognition
- Influencer Engagement
- Event Optimization
- Crisis Management
Measurement for a New Reality
The way audiences discover stories has changed — and so has the way we measure success.
CSG goes beyond impressions to capture visibility in a world defined by algorithms, voice search, and AI discovery. Our integrated dashboards track how earned media performs not only in the press, but across search, social, and the evolving landscape of answer engines.
We measure not just who saw it — but who found it, shared it, and acted on it.
Our measurement approach includes:
- Data reads and audience demographics
- Share of search, social engagement, and referral performance
- Indexed visibility across SEO and emerging AEO platforms
- Website traffic and conversion tracked through analytics
These insights turn visibility into intelligence — helping you refine strategy, prove ROI, and stay discoverable in a digital environment that never stops evolving.
Industry Expertise
Context creates credibility.
Our public relations professionals bring decades of specialized experience across the industries where trust matters most:
By pairing specialization with sophistication, we ensure every story we tell lands with relevance and authority.
Case Studies
Our work speaks for itself — and for the brands we champion.
We’ve helped leaders, innovators, and educators turn complexity into clarity and visibility into value.
Higher Ed PR Agency Creates A Breakthrough for EdTech Startup
Aerospace Public Relations Fuels 469% Surge in Media Coverage for Space Pioneer
Health and Fitness PR Strategy Secures Creative Denver Media Coverage
Clients Past & Present
Client Testimonials
I worked closely with CSG to implement and execute various PR and communication programs. We consistently achieved or exceed established strategic objectives over the 3+ years I was directly involved with CSG. The CSG team’s drive and initiative ensured our communications and programs were timely, appropriate and well positioned.
Gordon Banks
President of Marketing, FirstBank
CSG is truly part of our team, which has allowed us to align our communications efforts to the broader strategic priorities of the firm. This tight partnership has made a tangible difference for Janus.
Robin Beery
Former Executive Vice President, U.S. Distribution, Janus Henderson Investors
CSG is a trusted extension of our marketing team. Over the six years we’ve worked with them, they have been committed to our success. CSG has deeply invested in understanding not only us as a company, but also what makes us unique in our marketplace.
Gabe Krajicek
CEO, KASASA
CSG has brought world-class clarity and focus to our communications efforts here at New Belgium Brewing over our 10+ year partnership. From new product launches to event support, B2B, and even crisis communications, their team is always ready and more than able to execute at a truly professional level.
Bryan Simpson
PR Director, New Belgium Brewing
CSG has proven to be an exceptional ally in elevating our media relations and communication strategies. Their track record is marked by the consistent delivery of innovative, meticulously researched pitch ideas. The CSG team has collaborated closely with our subject matter experts, crafting compelling narratives that resonate. We are grateful for the impactful contributions of the CSG team in advancing our mission of providing individualized eating disorder treatment.
Nancy Linden
Director of Marketing, Accanto Health, with brands The Emily Program and Veritas Collaborative
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.
