Aerospace Public Relations Fuels 469% Surge in Media Coverage for Space Pioneer
D-Orbit, a market leader in space logistics and transportation services, turned to CSG for our expertise as an aviation and aerospace public relations and marketing agency.
327 % year-over-year increase in media placements over 12 months
33.3 % increase in placements over following seven months
469 % total increase in media placements
Solving for D-Orbit’s Why
Based in Como, Italy, D-Orbit is the first company in the world to address the logistics needs of the international space market. Its unique solutions, based on proprietary technologies, allow the optimization of operations, both in orbit and on the ground, through last-mile delivery of satellites, orbital transportation, space logistics and space waste management. The innovation-driven company turned to Communications Strategy Group (CSG®) for the proven skills, deep industry knowledge and longstanding media connections that we bring to aerospace public relations.
D-Orbit had ambitious plans to stake out market leadership in the in-space logistics industry. Among D-Orbit’s primary goals was to break into the U.S. space economy market with top-level press coverage across national, press and investment media outlets — and CSG, one of the country’s top aerospace and aviation marketing and PR agencies, delivered!
Aerospace PR Strategy Seizes the Attention of National Press and Trade Publications
CSG’s comprehensive aerospace public relations plan for D-Orbit succeeded in garnering extensive earned media coverage for the space pioneer from many of the nation’s most impactful media outlets, including repeat articles in Barron’s, Marketwatch, TechCrunch and SpaceNews.
A cover story in Barron’s, entitled “The Next Space Race—and How to Play It,” solidified D-Orbit as the company to watch in this hot market sector.
CSG’s deep expertise in financial services PR brought coveted attention to D-Orbit from leading business and investment publications.
As a leader in aerospace and aviation PR and content marketing, CSG also positioned D-Orbit with top-tier technology and space media outlets.
CSG’s strategic communications expertise came to the fore as we successfully secured bylined articles for D-Orbit in impactful publications. We also wrote an in-depth case study for Aerospace America that cast a highly favorable spotlight on D-Orbit and served to move the needle for our client.
As the space economy continues to dominate headlines, CSG’s strategic and integrated approach to aerospace PR has created a powerful platform for D-Orbit. The company has received $25.4 million in funding over 11 rounds and is deploying four to eight launches per year. Benefiting from CSG’s combined prowess in financial services, technology and aerospace public relations, D-Orbit is now expanding and diversifying its customer base across four continents.
Looking to get astronomical marketing and public relations results for your innovation-driven company? CSG’s marketing, PR and advertising aerospace and aviation services can get you there! Contact us today to access our expertise.
“We engaged CSG to help us build our public relations strategy and capability. With their expertise, we grew our placement by nearly 480% in 20 months and built a strong ongoing media presence.”
—Caterina Cazzola, Chief Communications Officer, D-Orbit
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