Associations are facing new challenges as a result of more businesses offering similar resources and solutions. Competition for recognition, along with technological and societal shifts, has left associations feeling overlooked and disconnected from their member groups. But, by implementing these five strategies, associations can refine their product and service offerings in order to strengthen their alignment with member groups. 

Standing out in a saturated market keeps businesses on consumers’ minds, and it takes more than a valuable product or service to do so. At the end of the day, associations need to stay in touch with their target audience and be willing to make the difficult decisions that are crucial for the company’s development. More is not better, better is better. 

Communications Strategy Group (CSG®) has a proven track record in guiding associations with their marketing strategies. We understand that navigating the complex landscape of the association industry can be overwhelming, especially in light of the unique challenges that this industry currently faces. That’s why Associations Now asked Steven Shapiro, founder and president of CSG, to share his extensive knowledge in designing and executing successful marketing and communications strategies. With more than 30 years of experience, he offers insights and actionable guidance for associations to overcome and thrive in the midst of the current challenges they face. 

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