CSG Boosts Blueprint Prep’s Visibility and Thought Leadership

Blueprint Prep, the premier legal and medical test preparation and professional training company in the United States, came to CSG for higher education public relations and strategic marketing expertise.

Solving for Blueprint Prep’s Why

Founded in 2005, Blueprint Prep is the leading platform for high-stakes legal and medical test and professional prep in the United States. Blueprint Prep came to Communications Strategy Group (CSG®) seeking expert guidance and support in raising awareness of its products and offerings while establishing credibility as a thought leader in the medical, law and EdTech markets.

It’s with these primary goals that Blueprint Prep collaborated with CSG to secure top-level press coverage across industry trade publications, including higher education and law, and award recognitions — and CSG, one of the country’s top higher education marketing and PR agencies, delivered.

Blueprint Prep Takes Center Stage in Top-Tier Education Industry Trades

The cornerstone of the strategic communications plan CSG’s education industry experts curated for Blueprint Prep was focused on establishing thought leadership and awareness by leveraging the company’s CEO and co-founder. The development of a thought leadership platform hinged on finding the synergy between Blueprint Prep’s mission, the CEO’s legacy, and differentiation and distinctiveness from others in the market. With an established platform — redefining lifelong professional prep — CSG amplified the CEO’s thought leadership through media interviews, bylines, and conference appearances, leading to media coverage in top-tier higher education and law trades. Augmenting this focus was CSG’s ability to further uncover subject matter experts within Blueprint Prep who held unique expertise and insights that could raise the overall visibility of Blueprint Prep with coverage in industry trades.

Higher Education Trades

Law Trades

AI is ‘going to redefine everything about legal work’

ChatGPT vs Law Students

Award Recognition Helps Blueprint Prep Dominate the EdTech Industry

Blueprint Prep has produced unrivaled outcomes for its more than 300,000 learners, including industry-leading score increases and pass rates for learners taking standardized medical and legal entrance and licensure certification exams. To capitalize on Blueprint Prep’s credibility, CSG secured awards to boost its recognition as the premier law and medical test preparation and professional training company in the United States.

CSG’s comprehensive higher education public relations and strategic marketing expertise was invaluable in meeting and exceeding Blueprint Prep’s goals and objectives.

Inc. 5000

Recognized as one of the fastest-growing private companies in the United States

2023 EdTech Breakthrough Awards

Overall Career Prep Company of the Year winner

EdTech Digest Awards

Winner in the following award categories:

2022

E-learning, blended, flipped solution or remote solution
Maker / DIY solution
New product or service (released in 2018 or later)
Online courses / MOOCs solution
Student study tools solution
Test prep solution
Video-based learning solution

2023

E-learning, blended, flipped solution or remote solution
Test prep solution

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Blueprint Prep

Case Study