QUOTTLY
Case Study
CSG Assists in Launch of EdTech Company to Dominate the Higher Education Market
Quottly, the most comprehensive course and program sharing platform in higher education, engaged Communications Strategy Group (CSG®) to elevate its awareness and drive demand among higher education institutions. This is where our higher education public relations and strategic marketing experts were put to work.
Solving for Quottly’s Why
How do you cause a disruption without derailing processes and stalling progress?
Let’s look at Quottly.
Quottly’s ability to deliver integrated course and program sharing infrastructure and technology that enables institutions to create new pathways to student success, solve transfer challenges, fill empty seats, and eliminate manual processes was a completely new concept for higher education to grasp and, ultimately, adopt. Quottly turned to CSG to elevate its awareness and drive demand among higher education institutions as a platform with strategic solutions that would solve student and institutional challenges.
Quottly’s Solutions
Course and
Program Sharing
Share courses and programs across systems, consortia, and institutions while providing students a seamless cross-registration experience, complete with real-time seat counts, course equivalencies, and degree pathways.
Transfer Articulation Management
Create and manage course equivalencies more efficiently, automate articulation workflows, and help students see how the courses they take will count toward their academic pathways.
Dual
Enrollment
Simplify dual enrollment by managing course availability, automating approval workflows, and making it easy for high school students and counselors to find and register for dual-credit courses that are aligned with degree pathways.
With Quottly’s approach and solutions being so new to higher education, in order to ultimately raise awareness of Quottly and position it as a thought leader, we first needed to educate the market on these solutions and their benefits. This focus was the driver of our strategic public relations and marketing activities that our education team implemented to secure successful outcomes for Quottly.
Transformative Webinar Educates Industry Leaders with Insights and Thought Leadership
To educate the market, our education team facilitated, coordinated, prepared and promoted a thought leadership webinar. We aggregated a panel of institutional leaders to reveal the challenges they and their students face in on-time college completion and how Quottly’s offerings helped remedy those challenges. Ultimately, this activity not only provided Quottly an opportunity to educate the higher education market on its solutions and benefits through an institutional lens, but also became a content powerhouse with our approach to content process optimization. We extracted key insights and takeaways and packaged them into a white paper that would provide additional opportunities for earned media coverage and lead generation through digital marketing.
Not only was this webinar a smashing success with 335 registrations, but it also led to an opportunity to share this presentation during AACRAO’s Technology Summit, a leading professional development association for higher education professionals in admissions, registration and enrollment services.
At CSG, we believe that the center of a marketing communication plan is content experiences, and every experience and every piece of content will be maximized for impact. As we approach marketing activities, our goal is to make each theme and piece of subsequent content work as hard as it can — something we call “Content Process Optimization.“
Digital Marketing Strategies Boost Visibility and Fuel Demand Generation
A digital marketing campaign was executed to support the promotion, distribution, and amplification of the white paper. As CSG approached the development of a paid digital campaign for these content pieces, we had two primary goals in focus:
Establish thought leadership and brand awareness
Drive lead
generation
Paid Digital Performance
impressions
clicks
CPM
CPC
CTR
Strategic Research Highlights An Urgency in Overcoming On-Time Completion Hurdles within Higher Education
To build upon the awareness generated from the thought leadership webinar, CSG further developed Quottly’s thought leadership platform with research that surveyed current college students and recent college graduates from both two- and four-year institutions to uncover their largest barriers to completion.
The results provided Quottly the ability to speak to the institutional and student success benefits in deploying edtech solutions that enable students to graduate on time while also alleviating institution pain points.
CSG played a vital role in the development, execution and promotion of this research. After analyzing the survey findings, CSG packaged them in an infographic that communicated the three barriers to on-time completion that students regularly face. The visual element of the survey findings served as great fodder for earned media placements and social media content.
Thought Leadership and Awareness Soar as Quottly Harnesses the Power of Earned Media in Higher Education
CSG strategically applied earned media outreach to secure coverage of Quottly’s infographic and white paper, which effectively cultivated thought leadership, bolstered credibility, and increased awareness of Quottly among its target audience. By securing coverage in higher education trades, Quottly not only demonstrated a sense of urgency in the market to address on-time completion barriers but also positioned itself as a leading authority in the higher education sector.
Not only was the earned media coverage that CSG secured for Quottly related to the packaged webinar insights and research findings, but institutions working with Quottly were leveraged to communicate the transformation and improvements Quottly’s solutions enabled.
Awards and Recognitions Solidify Quottly’s Leadership in Higher Education
Recognizing the pivotal role that awards and recognitions play in establishing a product’s effectiveness, thought leadership, and overall credibility, we sought to showcase Quottly as a pioneering force in higher education. The focus of awards secured for Quottly surrounded its solutions and their effectiveness along with their trailblazing CEO and co-Founder.
CSG’s comprehensive higher education public relations and strategic marketing expertise was invaluable in meeting and exceeding Quottly’s goals and objectives.
CSG’s comprehensive higher education public relations and strategic marketing expertise have been invaluable in helping Quottly dominate the higher education market. It’s this positioning of Quottly that led to their acquisition from Parchment in 2023, a digital transcript and credential sharing company, who was later acquired by Instructure, a leading learning management system.
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