Case Study — Incora
How a Paris Air Show Sprint Grew Into Ongoing PR Momentum for Incora
How CSG helped Incora combine public relations, content marketing and creative services to make a high-impact global debut and build lasting media momentum.
Communications Strategy Group (CSG®) is an aerospace and defense marketing and PR agency that builds sustainable growth by strengthening marketing infrastructure from the ground up.
See what we did for Incora
10+
bylines placed
5+
airshows and industry events supported
15+
executive interviews
Opportunity
Driving Global Visibility Against the Clock
Incora, a global supply chain solutions provider for the aerospace and defense industry, came to CSG just weeks ahead of the Paris Air Show — one of the industry’s most visible global stages. Incora wanted to make a strong, coordinated impression on customers, partners and media at the event, elevating its brand and reinforcing its key messages on an international stage. But the runway was short, and Incora didn’t yet have marketing materials built for a moment of this scale.
Three Quick-Turn Needs to Maximize the Moment:
- An extremely compressed timeline ahead of a major global event
- Limited existing marketing materials tailored to a high-profile media moment
- The need for clear, differentiated messaging across multiple channels and internal stakeholders
Incora needed a partner who could move fast without sacrificing precision.
solution
From a Blank Slate to a Coordinated Global Splash
CSG started by aligning on the story Incora needed to tell with a clear, differentiated narrative that could hold up across formats, audiences and a packed event calendar.
With that narrative in place, CSG’s studio built a full slate of event-specific marketing and PR assets, including a series of advertorials timed to run each day of the Paris Air Show, giving Incora a sustained, visible presence rather than a single moment. In parallel, CSG’s PR team pitched media ahead of the show to secure in-person briefings and build momentum before Incora even set foot on the show floor.
The two workstreams moved together by design: the advertorials reinforced the messages Incora’s spokespeople were delivering in briefings, and the briefings gave media firsthand context for the materials running in market.
impact
From One Trade Show to an Ongoing Media Presence
Since the Air Show, CSG has continued putting Incora’s expertise and business milestones in front of influential aerospace and business audiences, securing executive thought leadership and targeted industry coverage that keeps the company visible well beyond a single event.
The result was momentum that outlasted the event itself.
Incora was impressed enough with CSG’s work around the Air Show that it extended the engagement into an ongoing monthly PR retainer. Since then, CSG has secured a Fortune byline for David Coleal and coverage in Aero Today and Aviation Maintenance Magazine announcing Incora’s AS13100 compliance and its membership in AESQ as the first global distributor member, which is proof that the visibility CSG built at the Air Show became the foundation for a sustained media presence.
Aerospace
Supply Chain & Logistics
Chemicals
Business
Why This Work Matters
Big trade shows create a moment.
The agencies that matter make that moment last.
Speed Without
Sacrificing Strategy
CSG built a full multi-channel presence for a major global event on a compressed timeline, without compromising message consistency.
A One-Time Push Became an
Ongoing Partnership
The Air Show results were strong enough that Incora extended CSG into a monthly retainer, generating continued executive and trade coverage.
