PR Services Drive Top-Tier Global Media Placements for Aviation Innovator
A leader in aerospace and aviation public relations, Communications Strategy Group (CSG®) delivered top-tier media coverage in investor, technology and consumer media outlets for an innovative OEM aviation company. Boom is now garnering valuable industry and investor attention for its supersonic jet airliner that will disrupt air travel and make the world dramatically more accessible.
Solving for Boom’s Why
Innovation has disrupted virtually every tech-heavy industry to create massive new opportunities for enterprises and investors. But other than Concorde, whose time has come and gone, commercial air travel technology has remained where it was in the 1950s and 1960s. Planes today don’t fly any faster than the jets of 60 years ago.
Enter Boom. This innovation-driven company is leveraging sophisticated materials and technology to build a supersonic commercial jet that is practical, reliable and economical. Boom’s target customers are airlines flying trans-oceanic routes and seeking to distinguish themselves from the competition.
Our team, which specializes in raising awareness of industry-disruptive tech advances and innovative companies, secured brand profile stories with many of the world’s most prestigious and impactful media outlets.
Amplifying Innovation and Investment Opportunities
CSG’s leadership position in financial services PR consulting added extra weight to our aviation marketing strategies. We positioned the company as the first disruptive investment opportunity in commercial air travel since Concorde. Many of the world’s most influential investor-focused channels responded to our messaging with exceptional coverage.
Deep Knowledge of Public Relations in the Aviation Industry
CSG’s team of aviation public relations experts brought an integrated approach to getting Boom in front of airline decision makers.
Building Excitement for Supersonic Flights
CSG’s public relations services extended Boom’s media coverage from B2B to B2C outlets. This will ensure that travelers are primed for supersonic flights when the world’s fastest and most sustainable commercial airliner takes wing.
CSG dove deep into our business to understand our story and how best to tell it, based on our desired impact. We saw strong results with CSG as our aviation PR agency. For example, one of our goals was to have a press release picked up by 10-15 major publications. We achieved that goal and influential publications wrote entire articles based on CSG’s pitch.Megan Young, VP of marketing, Boom Supersonic