Continuity

Case Study

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Banking Regulatory Index Drives Thought Leadership and Lead Generation for FinTech Company

Since the introduction of Dodd-Frank in 2010, community banks have faced such an onslaught of burdensome new regulations that a number of the institutions have had to go out of business. With the industry in a state of shock, Continuity was looking for a way to help bankers, regulators and other stakeholders better understand the regulatory burden on community financial institutions.

Continuity is a leading provider of regulatory technology solutions that automate compliance management for financial institutions of all sizes. Continuity serves hundreds of financial institutions across the US and its territories.

The BCI Index

CSG worked with Continuity to develop the first and only quarterly composite index that empirically measures the regulatory burden on financial institutions across key leading and lagging indicators.

The index was designed to equip banking professionals, regulators and legislators with detailed data-driven metrics analyzing the impact of new and existing regulations of financial institution resources, specifically budget and employee headcount.

The CSG team developed an integrated launch across owned, shared, earned and paid channels of communications. The BCI index was widely covered across national and trade media outlets and was cited in a major congressional hearing on bank regulations.

Media Coverage

Continuity was also featured in major media outlets including the Wall Street Journal, American Banker, Independent Banker, Bank News and Bank Systems & Technology. Coverage of the BCI also led to a number of successful interviews with key finance media including Bloomberg, Financial Times, Bank Director, Independent Banker, Credit Union Journal and American Banker.

As a direct result of Continuity’s media exposure, CSG was also able to secure features in the Credit Union Times and Bank News. The BCI now serves as the key to financial service thought leadership and increased visibility for Continuity to their most important stakeholders. As each quarter index is released, the BCI continues to gain momentum and exposure for Continuity in the media as well with potential clients.

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