Case Study — OQ Technology
Putting OQ Technology Ahead in the Satellite IoT Race
How CSG positioned OQ Technology as a category leader in the global satellite connectivity market through strategic media relations and thought leadership.
Communications Strategy Group (CSG®) is a space and satellite technology public relations agency with expertise in translating complex technical innovation into credible, category-defining brand narratives.
See what we did for OQ Technology
125
media placements secured in one year
15
company milestones and announcements supported
104%
increase in coverage YOY
Opportunity
CSG Creates Standout Presence in a Crowded Category
OQ Technology is building the infrastructure to bring mobile-style connectivity to places terrestrial networks can’t reach, using low-earth orbit satellites to serve IoT and direct-to-device use cases across logistics, energy, agriculture, utilities and defense. The technology is unique. The challenge was making sure the market knew it.
OQ Technology needed to raise brand awareness across Europe and globally, and to be recognized not as a niche satellite IoT player but as a category leader among far larger, well-resourced competitors.
That mandate came with real obstacles.
- Non-terrestrial network technology is dense and easy to get wrong in translation. Every story risked either oversimplifying the innovation or losing the audience in jargon.
- Europe’s media landscape added another layer of complexity, fragmented across languages, outlets and regional priorities.
- OQ Technology was competing for attention against established players with far greater name recognition in a market where credibility determines who wins the next contract.
OQ Technology turned to CSG to build brand credibility from the ground up.
solution
From Technical Depth to Category Leadership
Turning Technical Depth Into Visibility & Momentum
CSG started by building the narrative infrastructure OQ Technology needed to be taken seriously: a consistent story about what hybrid satellite-terrestrial connectivity makes possible, told in language that technical and non-technical audiences could both act on.
Translating Complexity into Credibility
CSG worked to turn OQ Technology’s technology — Low Earth Orbit constellations, Direct-to-Device connectivity, NB-IoT standardization — into narratives that were accessible without losing the substance that engineering and enterprise buyers needed to see. That meant tailoring the story by market and by audience, rather than running one generic pitch across every region.
Leveraging Timely News Moments
As OQ Technology hit real milestones like constellation expansion, new service launches, spectrum and standards developments, CSG moved quickly to place those moments with the the reporters and outlets who cover space, satellite, and telecoms industries closely. This ensured the news landed with valuable context rather than in isolation.
Building Thought Leadership
Beyond news, CSG positioned OQ Technology’s leadership as a voice on where the industry is heading, securing executive interviews, podcast appearances and byline opportunities that let the company speak to standardization, hybrid connectivity and the future of satellite IoT on its own terms.
Targeted Outreach Across Europe and Globally
CSG built and maintained relationships with the trade press that mattered most to OQ Technology’s buyers and partners, rather than spreading efforts too thin across outlets with limited relevances to the audience OQ Technology needed to reach.
The result was a steady cadence of coverage that consistently reinforced the same positioning: OQ Technology as a leading authority in the space industry.
impact
A Steady Drumbeat of Top-Tier Coverage
The result was a consistent, high-volume presence in the outlets that matter most to OQ Technology’s target audience of operators, enterprises and governments.
Over the course of one year, CSG secured 125 pieces of media coverage, including coverage in top-tier targets like SpaceNews, Via Satellite, Payload and SatNews, the trade press most closely followed by the satellite and space industry’s decision-makers.
That coverage built OQ’s visibility while establishing the company as a name worth watching in conversations about the future of satellite connectivity. CSG’s strategic PR expertise was the key to placing OQ technology’s reputation, and its executives, at the level of the industry’s most covered players.
Aerospace
Satellite
Telecom
IoT
Why This Work Matters
Instead of louder marketing, OQ Technology needed a narrative strategy sophisticated enough to match its technology.
CSG’s approach to space and satellite communications proves that technical depth and compelling storytelling should be part of the same job.
Making the Complex Accessible
Consistent, tailored media outreach turned a technically complex story into an accessible one, without losing its substance
Building Credibility Among Giants
A steady cadence of opportune coverage built OQ Technology’s credibility alongside, not behind, much larger competitors
