Where Consumers Become Champions
Consumer Marketing Strategies with CSG®
From broad to precise
Communication Strategy Group (CSG®) delivers consumer marketing solutions that drive success for brands across a wide range of industries. Using targeted messaging, compelling storytelling, and data-driven strategies, we help our clients expand their reach, engage target audiences, inspire action and maintain authenticity in every interaction. Our approach combines personalized campaigns with deep audience insights, positioning brands to stand out in a crowded marketplace. With extensive experience in consumer engagement, CSG’s marketing efforts go beyond awareness — delivering measurable results and meaningful brand growth.
Consumer Marketing Partners
● Consumer Packaged Goods
● Beer & Spirits
● Food & Beverage
● Natural & Organic Products
● Pet Care Industry
● Toys
Get Started with CSG
WHY CSG®
We Turn Consumer Attention into Brand Action
Consumer marketing is essential for helping brands stand out in a crowded, ever-evolving marketplace. Beyond generating visibility, thoughtful and strategic campaigns build lasting connections by addressing consumer needs, building trust, and positioning brands as industry leaders. Through niche channels, personalized content, and behavioral insights, companies can engage highly specific audience segments — ensuring the right message reaches the right person, whether it’s a first-time buyer or a long-time loyalist.
The Consumer Packaged Goods industry is fast-paced and highly competitive, requiring marketers to build brand recognition, drive repeat purchases, and stay top-of-mind through consistent, value-driven messaging across multiple touchpoints.
The beer and spirits industry relies heavily on brand storytelling, lifestyle alignment, and cultural relevance, making it essential for marketers to create authentic content and immersive experiences that resonate with consumers and inspire brand loyalty.
The food and beverage industry thrives on strong branding, sensory appeal, and emotional resonance, making it essential for marketers to craft compelling narratives that connect with consumers’ tastes, values, and lifestyles.
We help natural and organic brands connect with conscious consumers through authentic storytelling, targeted campaigns, and purpose-driven marketing strategies.
The pet care sales landscape is fast changing and getting more competitive by the day. We help brands rise above the noise with strategic, consumer-driven marketing that builds awareness, drives demand, and fosters long-term loyalty.
The toy industry blends creativity, nostalgia, and innovation, requiring marketers to engage both kids and parents through imaginative storytelling, playful branding, and emotionally resonant campaigns that spark joy and drive demand.
Communications Strategy Group (CSG®) is a full-service intent marketing agency and expert in strategic communications for consumer brands.
Our services span public relations, brand communications, content marketing, social media, and reputation management — crafted to elevate consumer-facing brands across industries like CPG, Beer & Spirits, Food & Beverage, Natural & Organic Products, Pet Care and Toys.
We combine purpose-driven content, behavior-based strategy, and influential partnerships to reach consumers at key decision points — whether they’re discovering a new favorite snack, planning a weekend getaway, or choosing the perfect toy for their child. By aligning storytelling with audience insights, we help brands make authentic connections, inspire action and drive measurable impact in the moments that matter most.
Earning Conversions
Effective marketing provides a clear and compelling journey toward enrollment, adoption, or engagement. Results come from not just having the right product, but from presenting it in the right way.
Building Credibility
Credibility is everything. Strategic thought leadership and authoritative owned media help consumer brands stand out, build trust, and connect meaningfully with the audiences that matter most.
Clients Past & Present
We help companies across consumer industries, including:
Consumer Packaged Goods
beer & spirits
food & beverage
natural & organic products
pet care industry
toys
Our Consumer Marketing Specialties and Services
Public Relations
Our consumer marketing public relations team understands how to position brands for maximum impact — crafting stories that resonate, spark interest, and drive meaningful engagement across the media landscape.
Content Marketing
Every piece of content has a job — that’s the cornerstone of our approach to consumer marketing. We believe in clear, dynamic work that communicates value, captures attention, and can be adapted across multiple channels to maximize impact and drive consumer engagement.
Digital Marketing
Our data-driven approach creates digital marketing strategies for consumer marketing that are purpose-built to inspire action. Informed by behavior design and refined with industry insight, we develop digital campaigns that meet audiences where they are and move them to engage, explore, and convert.
Creative Services
Effective creative work communicates value and resonates with audiences in a way that truly serves them. Our creative services team understands that today’s consumers are busy and discerning, and we’re committed to delivering optimized, engaging content that supports their needs, enhances their experience, and drives brand connection.
Crisis Communications
& Reputation Management
Most brands don’t think about crisis communications until they need it — our dedicated consumer marketing reputation management team plans for every scenario, so our clients can stay focused on what they do best: delivering exceptional products and experiences.
Branding & positioning
You can’t always control the conversation, but you can shape perception with a consumer brand communications framework that clearly reflects your products, purpose, and values in a way that resonates with your audience.
Internal Communications
Messaging clarity matters just as much internally as it does externally. Our internal communications experts know how to engage teams across consumer-facing organizations — creating alignment, building buy-in, and ultimately positioning our clients for long-term success in a competitive marketplace.
Social Media
The consumer marketing industry moves fast. Social media moves even faster. Our approach to social media for education marries deep expertise in both fields to create strategies and content that elevate brands and cultivate community.
Video Marketing
Video creates opportunities. Whether you’re educating, inspiring, connecting or sharing. Video has the capacity to find audiences where they are and bring a brand to life.
Website Development & Design
For most users, a bad web experience foretells a bad experience overall. Our team understands how to design and build robust, intuitive online experiences that build confidence for all of your audiences.
Case Studies
Building Affinity for a New Dairy-Free Dessert through PR and Social Media
Beer, Bikes and Ballyhoo: Public Relations as a Tool for Evangelism
Building a Brighter Future via a National Toy Brand, the U.N. and Social Media Influencers
CSG has brought world-class clarity and focus to our communications efforts here at New Belgium Brewing over our 10+ year partnership. From new product launches to event support, B2B, and even crisis communications, their team is always ready and more than able to execute at a truly professional level.
Bryan Simpson
PR Director, New Belgium Brewing
Do you have an agency that gives you a great idea or new perspective every call or meeting? We do — and it’s CSG. With a deep bench of big thinkers that scaffold a strong communications plan effortlessly, they mix traditional approaches with cutting-edge strategies and techniques that take your plan to the next level. Communications framework development and content marketing has been a powerful differentiator.
Brenda Andolina
Director of Global PR, Fisher-Price and Thomas & Friends
As a business owner, I have over 100 different partners that make my business function. But I don’t have one single partnership that is as satisfying, consistent, and high-quality as the one with CSG. I am grateful every day that they make it so easy and constantly beneficial for me.
Karen Hoskins
CEO & Owner, Montanya Distillers
We Know Consumer Marketing
We are dedicated.
Our consumer marketing team does one thing: partners exclusively with brands in consumer-driven industries to solve business challenges and seize market opportunities. We bring deep industry expertise and audience insight to help brands stand out, connect authentically and drive meaningful growth.
We make the
complex simple.
Our team excels at transforming complex brand messaging into clear, engaging content that resonates with consumers. We specialize in closing knowledge gaps, capturing attention, and delivering information in a way that feels accessible, authentic and tailored to the modern buyer’s journey.
We help clients
stand out.
The consumer market is constantly evolving. Our team of strategists, writers, and designers helps brands break through the noise and connect directly with both consumers and B2B decision makers. We create compelling, on-brand content that fuels PR outreach, content marketing, and social media strategies — driving engagement, building loyalty, and delivering measurable impact.
We optimize constantly.
Consumers can’t buy from your brand if they can’t find it. Our creative team uses strategy-driven insights to develop search engines – optimized web pages and digital campaigns that naturally integrate targeted keywords — boosting visibility, driving traffic and turning interest into action.
We spark action.
We guide consumers along a journey that meets them at every touchpoint — with meaningful, strategically crafted content designed to inspire action and support our clients’ business goals. Whether it’s driving awareness, encouraging trial or building long-term loyalty, our approach ensures every piece of content serves a purpose and moves the brand forward.
We secure relevant media coverage.
As a trusted PR partner for leading consumer brands, we’ve helped our clients earn media coverage in top-tier outlets like The New York Times, The Washington Post, Forbes, Fast Company and other influential lifestyle and industry publications — elevating brand visibility and building credibility where it matters most.
Insights. Influencers. Intellect.
Trends. Commentary. Analysis. You’ll find them all here.
Consumer Marketing FAQs
Navigating consumer marketing can feel like trying to decode a nutrition label in a foreign language — but that’s where we come in. Below, we break down the most common questions about how Communications Strategy Group can help brands connect, engage and thrive in an increasingly digital and competitive landscape.