healthcare public relations
Get the Right Message Out When It Matters Most
Even though public relations looks a lot different than it did 10 years ago, the same goals drive its practice today. PR offers an opportunity for organizations to join important conversations for commentary and thought leadership. In industries like healthcare — where every message counts — PR is a needle mover that has the power to cultivate awareness and build esteem throughout the industry.
Communications Strategy Group (CSG®) is a full-service marketing and PR agency for healthcare organizations. We pair our vast expertise in healthcare with purpose-built content experiences and influencer relationships to engage target audiences directly at their point of need. Our healthcare PR team has a keen understanding of how to position clients and their work to generate interest and make an impact.
We Help Companies Across the Healthcare Industry, Including:
healthtech
Behavioral Health
Healthcare Providers & Systems
Medical Devices
We specialize in PR for healthcare organizations that incorporate a variety of tactics including:
Clients Past & Present
The CSG Difference: Our Healthcare PR Approach
Create a Content Value Exchange
We believe in creating a “content value exchange” that streamlines the process of developing story ideas and pitching them to reporters and influencers. We expertly execute ideas from pitch to content development — and always ensure the right message gets out to the right audiences and outlets.
Engage Influencer Relationships
Thanks to our decades of experience in the healthcare PR space, we have developed long-standing relationships with reporters and influencers in the industry. And we’re not just talking about traditional media — our influencer resources extend to bloggers, associations, analysts, podcasts and social influencers.
Become a Go-To Source for Commentary
We work with our clients to establish them as subject matter experts for media commentary on issues in the healthcare industry. Our team works to identify stories that hit target markets regularly and keep our clients in the know about upcoming media opportunities to ensure they are considered a go-to source on relevant topics.
Creative Spotlight: Eating Recovery Center
Raising Awareness and Understanding of Eating Disorders
Eating Recovery Center, a provider of comprehensive eating disorder treatment for adults, adolescents and children, tapped CSG to help raise awareness of its doctors and create greater understanding of eating disorders and proper treatment among healthcare professionals and reporters.
The results of the campaign helped Eating Recovery Center enhance the spotlight on a critical mental health conversation and lead the discussion about the need for consistent practices in eating disorder referral and treatment practices.
CSG helped us mobilize our world-renowned leaders to provide much-needed topical clarity and education to the public, while also raising awareness of Eating Recovery Center and increasing access to care for our patients and their families.
Julie Dryden Holland, Former Chief Marketing Officer, Eating Recovery Center
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The leadership and staff at CSG are incredibly savvy, creative and dependable partners. I wouldn’t want to work with any other firm to launch a campaign or during a crisis. CSG helped us to strategically tailor and time our messages to influence key decision makers and shape public opinion.
Julia Hutchins
Former CEO, Colorado HealthOP
What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible.
Brian K. Fawkes
Director, Corporate Communications, Holiday Retirement
CSG took the time to understand our organization. They continue to remain curious about who we are, what we do and what makes us different. The CSG team is made up of excellent listeners, talented strategists, creative writers and skilled collaborators. CSG has been able to walk us through a brand refresh, helping us to brighten and clarify our language and graphics. Through every step of our engagement, they have aimed to understand our story and support us in telling it in a way that has created renewed excitement for our products and helped us build the foundation for a smarter marketing strategy.
Sara Fluskey
Director of Marketing & Communications, NOVA
CSG has proven to be an exceptional ally in elevating our media relations and communication strategies. Their track record is marked by the consistent delivery of innovative, meticulously researched pitch ideas. The CSG team has collaborated closely with our subject matter experts, crafting compelling narratives that resonate. We are grateful for the impactful contributions of the CSG team in advancing our mission of providing individualized eating disorder treatment.
Nancy Linden
Director of Marketing, Accanto Health, with brands The Emily Program and Veritas Collaborative
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