wellness content marketing
Tell the Story of Human Potential with Compelling Wellness Content
The branches of the wellness industry — such as fitness, nutrition, aging services and mental health — all have roots in the universal human desire to thrive. Communications Strategy Group (CSG®) designs and executes content marketing campaigns across channels and content types to show audiences exactly how our wellness clients stand to realize that desire.
With 82% of modern consumers basing purchase decisions on content marketing, no marketing strategy is complete without components beyond traditional ads. CSG’s unique approach to this specialty combines experience, customer insight, and creative skill to deliver high-performing video, infographics, social media, email newsletters, bylines, blog content and more. No matter the client or the campaign goals, CSG takes pride in our role as a resource and ally for those who animate human potential.
Clients Past & Present
Our Content Marketing Specialties
With foundational content in place, content marketing strategy and execution take on a rapid cadence that allows for a balance of proactive and reactionary content. Given the structure and guidance of the foundational content work, CSG can develop a content strategy to support any business initiative or medium.
We believe in a holistic approach that pairs long-term initiatives with near-term goals to ensure the content you create works for you on multiple fronts and supports the bottom line.
CSG has dedicated industry expertise and experience creating content for virtually every channel and platform, including:
- Nurture stream and email development
- eBooks
- Whitepapers
- Internal communications
- Blog posts
- Infographics
- Videos
- Social Media
- Newsletters and eNewsletters
- Event collateral
- Sales enablement
The CSG Difference: Our Wellness Content Marketing Approach
Find the Emotional Core
Wellness companies need a marketing partner that can do more than talk about products — they need one that can find and transmit the emotional resonance at the center of any wellness journey.
Match the Content to the Audience
Expressing the right message is a good start, but expressing that message at the right time, in the right place, in step with a discerning customer journey map? Now you’re talking.
Do Good Work
Whether we’re creating videos, eBooks, infographics, social media posts or other content, CSG does high-quality work that reinforces a brand’s image in the eyes of the market.
Impact Spotlight: Holiday Retirement
Holiday Retirement, the largest senior living provider in North America, engaged CSG for customer journey workshops and insightful, dynamic content to reshape how key audiences perceived the company’s services.
increase in new website visitors
increase in engaged social media users
What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible.
Brian K. Fawkes, Vice President, Communications, Holiday Retirement
Impact Spotlight: So Delicious
For the launch of their ultra-low-calorie, dairy-free frozen mousse, So Delicious turned to CSG for help reaching an audience of wellness enthusiasts. Over the course of a complex, targeted campaign that weaved together social media influencers, PR, and stunning infographics, the company’s message rang out loud and clear through an energetic community of healthy eaters.
impressions
unique website visits
micro-influencers engaged
Testimonials
What impresses me most is that they take personal pride in their work. They get the job done on time and on budget, and they actually care about delivering the best product possible.
Brian K. Fawkes
Director, Corporate Communications, Holiday Retirement
We partnered with CSG this year as we launched our national event series. CSG secured numerous promotional opportunities with print, radio and TV media, but also created high caliber content that we used for promotion within our own network. CSG is responsive, open to feedback and works hard to ensure that we exceeded our goals.
Crystal Blaylock
Sr. Manager, Development, National Stroke Association
The specialized professionals at CSG have deep communications expertise and understand what activities and opportunities will have the greatest impact.
Ron Zwerin
Executive Vice President, Marketing, Brand & Communications, National MS Society
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