Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Why Are You Here? The Art of Finding the Stories We’ve Overlooked
A forgotten painting by Clara Peeters offers an unexpected lesson for marketers: sometimes the best stories are already there, waiting for someone to look again.
The More AI Designs, the More We Crave Imperfection
As AI makes trendy design effortless, brands are rediscovering the value of imperfection, personality and unmistakably human creativity.
Nobody Does Great Work While Bracing for Something
A lot of what makes a workplace feel good has nothing to do with the work itself. It…
How The Odyssey Became a Metaphor for Modern Marketing
With The Odyssey, Nolan understood three things that helped The Odyssey hit critical mass: nostalgia is in, handmade…
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The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Swimming Upstream in the Sea of Sameness
Content is easier to produce than ever, which makes voice the real differentiator. Here’s what still sets brands…
PR’s New Audience to Manage: Algorithms
Recently I sent the email every PR person loves sending, “Published!” But this time, the client followed up…
Running SEM and PMax Simultaneously Gives Google Advertisers a Measurable Edge
Running SEM and PMax together isn’t just good practice—it’s a measurable performance lift. Here’s what the data shows…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
Understanding PreK–12 PR Agency Pricing for Education Solution Providers
Budget matters for education vendors—but credibility matters more. Understanding PreK–12 PR agency pricing models helps education solution providers…
How to Choose a PreK–12 PR Agency That Understands K-12 Decision Makers
Choosing a PreK–12 PR agency isn’t about outsourcing communications, it’s about partnering with experts who understand how schools…
The Vendor’s Guide to Pre-K–12 PR and Communication Strategy
PreK–12 and Higher Education require different PR strategies, especially for vendors selling into education. This guide explains how…
Elevating the Conversation
Ultimate Guide to Email Marketing for Higher Education
Higher education email marketing leverages strategic email segmentation to personalize content to target audiences, engage with prospective students, promote brand awareness and add value. Consult this guide for best practices.
The Ultimate Guide to Social Media Marketing in the Health and Wellness Industry
Social media marketing in the wellness industry is a strategic opportunity to disseminate critical health information, engage with target audiences, promote new technologies and products and cultivate brand loyalty and trust. Consult this guide for best practices.
How to Handle a PR Healthcare Crisis Like an Expert
No industry is immune to crisis — especially healthcare. Challenges are unavoidable, but not insurmountable when you have a solid plan on your side. Leverage these tips to execute pr healthcare crisis communication like a pro.
Expert Guide to Developing the Best Healthcare PR Strategy
An effective pr strategy for healthcare organizations requires compelling content, the proper PR channels, a powerful network, ongoing evaluation and a clear objective that guides it all. Explore these tips.
Wellness Influencer Marketing: What You Need to Know in 2023
Wellness influencer marketing holds more potential in 2023 than ever to help wellness brands build trust, boost authenticity, drive engagement and communicate with their niche audiences. Keep these ideas in mind to develop a winning influencer marketing campaign.
10 Best Marketing Ideas for Health and Wellness Companies
Strategic wellness marketing ideas have never been more important for wellness businesses to achieve their goals in an increasingly saturated and rapidly changing post-COVID-19 environment. These creative and effective marketing ideas for health and wellness will help your brand make the most of the industry’s growth.
Understanding Advertising in Higher Education
Advertising in higher education is integral in helping colleges and universities reach prospective students, boost enrollment and achieve a variety of other marketing goals in an increasingly competitive and quickly evolving industry. Here’s everything you need to know.
Digital Marketing for Wellness: 10 Best Practices
Discover 10 best practices for digital marketing for wellness to boost your business and reach more customers online.
The Best Healthcare PR Campaigns and What to Learn From Them
Discover valuable insights from the top five best healthcare PR campaigns and how to determine the right PR and digital marketing strategies to reach your goals.
Top 10 Examples of Effective Wellness Marketing Campaigns
As the health and wellness industry continues to grow, brands must execute effective marketing campaigns if they want to stand out from the rest of the market.
15 Digital Marketing Strategies for Education
Fierce competition for top prospects in higher education places a premium on choosing the right digital marketing strategy.
The Top 10 Higher Education Strategies to Boost Enrollment
Use these data-driven higher ed marketing tips to sway your target audience and jumpstart student enrollment.