The CSG Blog: PR, Content Marketing & Social Media Strategy Blogs

Featured Posts

A forgotten painting by Clara Peeters offers an unexpected lesson for marketers: sometimes the best stories are already there, waiting for someone to look again.

Agency Culture

Nobody Does Great Work While Bracing for Something

— Molly Anderson

A lot of what makes a workplace feel good has nothing to do with the work itself. It…

Content Marketing | CSG

How The Odyssey Became a Metaphor for Modern Marketing

— Brooke Wylie

With The Odyssey, Nolan understood three things that helped The Odyssey hit critical mass: nostalgia is in, handmade…

The Modern Marketing Toolkit

The modern marketer’s advantage isn’t just creativity; it’s adaptability.

From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.

Content Marketing

Swimming Upstream in the Sea of Sameness

— Tammy Seeb

Content is easier to produce than ever, which makes voice the real differentiator. Here’s what still sets brands…

CSG | Public Relations

PR’s New Audience to Manage: Algorithms

— Courtney Baumann

Recently I sent the email every PR person loves sending, “Published!” But this time, the client followed up…

CSG

Running SEM and PMax Simultaneously Gives Google Advertisers a Measurable Edge

— Peter Engle

Running SEM and PMax together isn’t just good practice—it’s a measurable performance lift. Here’s what the data shows…

PR Like a Pro

In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.

Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.

Agency Culture | Creative Services

Here’s How Creativity Happens

— Kristie Pappas

Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…

Public Relations

Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf

— Courtney Baumann

One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …

CSG

Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand

— Peter Engle

Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…

As CSG Sees It

Every industry has its headlines. Fewer have perspective.

This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.