Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Trust is the New Currency in Higher Ed
In an era where skepticism shapes higher education, trust has become the emerging factor in vendor relationships. Traditional marketing alone no longer resonates with institutional leaders who prioritize credibility, peer validation and mission alignment. The most influential voices in higher ed often come from within institutions themselves and vendors can build meaningful trust by shifting from promotion to partnership.
Protected: When Strategy Outpaces Story
There is no excerpt because this is a protected post.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
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The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
AI Can Scale the Work. It Can’t Decide What’s Worth Doing.
AI isn’t replacing strategy or creativity. It’s exposing the difference between surface-level execution and truly intentional thinking. As…
The Essential Role of Crisis Communication in Pre-K-12 Education
Crisis communication in PreK–12 education doesn’t just affect schools; it directly impacts the vendors that serve them. A…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Higher Ed Marketing Agency vs. General Marketing Agency: Which Drives Better PR and Marketing Outcomes?
This guide breaks down the key differences between a higher ed marketing agency vs general marketing agency, comparing…
Edtech Marketing Agency vs. In-House Teams: Pros, Cons and Key Considerations
Choosing between an edtech marketing agency and an in-house marketing team is a critical decision for education technology…
Marketing Strategies for Edtech Startups: How to Build Awareness, Trust and Growth
EdTech startups face unique marketing challenges. Whether raising awareness for a product launch, building trust with investors, or…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
Edtech PR Agency Cost: What You’ll Pay, and What You’ll Gain
When done right, PR becomes the connective tissue between your innovation and the audiences that matter most. But…
How to Choose an Edtech PR Agency: Strategy, Behavior Design and the Art of Connection
This guide unpacks exactly how to find an edtech PR and marketing partner who understands the nuances of…
From Awareness to Appointments: How Specialized Marketing Agencies Help Medical Practices Thrive
Marketing medical practices requires more than creativity: it demands precision, empathy and compliance. Learn what sets specialized medical…
Elevating the Conversation
7 Best Practices for Aviation and Aerospace Marketing
A good aviation and aerospace marketing campaign will effectively communicate a specific message to a targeted audience. Read on to see our best practices for aviation marketing and discover how you can revitalize your marketing strategy.
Space Industry Marketing: Strategies for Success
There is no one-size-fits-all solution when it comes to space industry marketing due to the diversity of the industry, which is why implementing a tailored marketing strategy is critical for any business involved in the global space industry.
How to Enhance Your Employees’ Lives: A New Marketing Mindset for HR
Adam Fridman sat down with Steven Shapiro, founder and president of Communications Strategy Group (CSG), for a revealing discussion about how HR professionals can market benefits and wellness to employees.
The Ultimate Guide for Public Relations In Schools for 2023
Your school’s public relations efforts are essential for amplifying key messages, effectively communicating with all stakeholders and advancing your overall mission. To bolster your school’s success, discover the 2023 ultimate guide for public relations in schools.
Ultimate Guide to Email Marketing for Higher Education
Higher education email marketing leverages strategic email segmentation to personalize content to target audiences, engage with prospective students, promote brand awareness and add value. Consult this guide for best practices.
The Ultimate Guide to Social Media Marketing in the Health and Wellness Industry
Social media marketing in the wellness industry is a strategic opportunity to disseminate critical health information, engage with target audiences, promote new technologies and products and cultivate brand loyalty and trust. Consult this guide for best practices.
How to Handle a PR Healthcare Crisis Like an Expert
No industry is immune to crisis — especially healthcare. Challenges are unavoidable, but not insurmountable when you have a solid plan on your side. Leverage these tips to execute pr healthcare crisis communication like a pro.
Expert Guide to Developing the Best Healthcare PR Strategy
An effective pr strategy for healthcare organizations requires compelling content, the proper PR channels, a powerful network, ongoing evaluation and a clear objective that guides it all. Explore these tips.
Wellness Influencer Marketing: What You Need to Know in 2023
Wellness influencer marketing holds more potential in 2023 than ever to help wellness brands build trust, boost authenticity, drive engagement and communicate with their niche audiences. Keep these ideas in mind to develop a winning influencer marketing campaign.
10 Best Marketing Ideas for Health and Wellness Companies
Strategic wellness marketing ideas have never been more important for wellness businesses to achieve their goals in an increasingly saturated and rapidly changing post-COVID-19 environment. These creative and effective marketing ideas for health and wellness will help your brand make the most of the industry’s growth.
Understanding Advertising in Higher Education
Advertising in higher education is integral in helping colleges and universities reach prospective students, boost enrollment and achieve a variety of other marketing goals in an increasingly competitive and quickly evolving industry. Here’s everything you need to know.
Digital Marketing for Wellness: 10 Best Practices
Discover 10 best practices for digital marketing for wellness to boost your business and reach more customers online.