Where Strategy Meets Perspective
Insights, analysis and sharp thinking across marketing and public relations.
Featured Posts
Trust is the New Currency in Higher Ed
In an era where skepticism shapes higher education, trust has become the emerging factor in vendor relationships. Traditional marketing alone no longer resonates with institutional leaders who prioritize credibility, peer validation and mission alignment. The most influential voices in higher ed often come from within institutions themselves and vendors can build meaningful trust by shifting from promotion to partnership.
Protected: When Strategy Outpaces Story
There is no excerpt because this is a protected post.
Here’s How Creativity Happens
Creativity rarely comes from lone genius. In this thought leadership piece, CSG Creative Director Kristie Pappas explains how…
Reading the Room: How PR Professionals Navigate the Line Between Timely and Tone-Deaf
One of the hardest skills—the one that often separates good PR from great PR—isn’t necessarily taught: discernment. …
Never miss an update.
Subscribe now!
The Modern Marketing Toolkit
The modern marketer’s advantage isn’t just creativity; it’s adaptability.
From emerging platforms and AI-powered innovation to data-driven targeting, performance analytics, content strategy, video, social and search, we examine the tactics shaping what’s next. These insights are grounded in real-world application, designed to help brands test smarter, optimize faster and turn trends into measurable impact.
Stop Chasing Clicks: Building a Google Ads Engine That Creates and Captures Demand
Google Ads is still foundational, but growth today requires more than keywords. Our integrated approach blends Search, Performance…
AI Can Scale the Work. It Can’t Decide What’s Worth Doing.
AI isn’t replacing strategy or creativity. It’s exposing the difference between surface-level execution and truly intentional thinking. As…
The Essential Role of Crisis Communication in Pre-K-12 Education
Crisis communication in PreK–12 education doesn’t just affect schools; it directly impacts the vendors that serve them. A…
PR Like a Pro
In a world of nonstop news cycles and fragmented attention, effective PR demands more than visibility. It requires clarity, consistency and a point of view.
Because great PR isn’t about chasing headlines. It’s about taking a deep dive into the dynamics shaping your industry—earning authority, strengthening trust and telling the right story at exactly the right moment.
Higher Ed Marketing Agency vs. General Marketing Agency: Which Drives Better PR and Marketing Outcomes?
This guide breaks down the key differences between a higher ed marketing agency vs general marketing agency, comparing…
Edtech Marketing Agency vs. In-House Teams: Pros, Cons and Key Considerations
Choosing between an edtech marketing agency and an in-house marketing team is a critical decision for education technology…
Marketing Strategies for Edtech Startups: How to Build Awareness, Trust and Growth
EdTech startups face unique marketing challenges. Whether raising awareness for a product launch, building trust with investors, or…
As CSG Sees It
Every industry has its headlines. Fewer have perspective.
This is where analysis meets opinion — where experience informs instinct and trends are examined through a sharper lens. Expect bold takes, nuanced thinking and a willingness to say what others won’t. Shaping the conversation requires more than reacting to it; it requires perspective.
Edtech PR Agency Cost: What You’ll Pay, and What You’ll Gain
When done right, PR becomes the connective tissue between your innovation and the audiences that matter most. But…
How to Choose an Edtech PR Agency: Strategy, Behavior Design and the Art of Connection
This guide unpacks exactly how to find an edtech PR and marketing partner who understands the nuances of…
From Awareness to Appointments: How Specialized Marketing Agencies Help Medical Practices Thrive
Marketing medical practices requires more than creativity: it demands precision, empathy and compliance. Learn what sets specialized medical…
Elevating the Conversation
Gramercy Institute Names CSG to ‘Financial Agency Short List’
Our dedicated team has roots throughout the industry and a true passion for the work we’re able to do in the space.
Why Panel Diversity Should Be Part of Your ROI Calculation
Crafting great events and conversations that fully reflect the diversity and complexity of our world doesn’t happen by accident.
Bigger Isn’t Always Better: Why Micro-Influencers Produce Better Results
If you spend any time scrolling through Instagram or have purchased a product as a result of your social media habit, chances are you’ve seen influencers (or micro-influencers) in action.
Behavior Design Dispatch: Motivation + Ability = Better Lead Nurture
At its core, lead nurture is about one goal: Getting people to take action.
Five Questions with: Robert Rose
Robert Rose, author and founder of The Content Advisory gave us his thoughts on the state of content marketing today.
Emotion: The One Lens Every Campaign Needs
For marketers, emotion is central to our work. If stories are the way we connect with each other, emotions are the threads from which we weave those stories.
Social Media Stats You Need to Know (Yes, Really.)
Social media is eternally shifting and changing, but it’s always worth taking periodic stock of relevant trends and social media stats marketers can hang their hats on — here’s our latest round-up of must know stats.
5 Things We Were Totally Obsessed with in 2018
2018 was a year that saw people eat Tide Pods and insistent fans inspire McDonald’s to bring back a long-retired sauce (with disastrous results).